Microsoft gives Londoners free cab rides to work
The software giant is easing the rush-hour headache for commuters as part of an Office 2007 campaign.
London commuters can avoid the nightmare tube or bus journey into work for the next few weeks and instead enjoy a free taxi ride, courtesy of Microsoft.
As part of a campaign to promote the productivity benefits of its latest release of Office, the software giant has laid on around 20 branded black cabs that workers can hail between 7.30am and 9.30am each weekday morning, so long as their journeys are within zones one or two.
Once onboard, commuters are handed a postcard offering them the chance to sample Office 2007 as part of a free trial.
"As the weather gets hotter and the tube more unbearable, we're helping London's workers have a better day by laying on free cabs to keep them fresh in body and mind," said Darren Strange, the UK 2007 Microsoft Office system product manager.
"Office 2007 is all about helping workers do their job better and by allowing them to get a free taxi to work, we hope this will help them too."
Get the ITPro. daily newsletter
Receive our latest news, industry updates, featured resources and more. Sign up today to receive our FREE report on AI cyber crime & security - newly updated for 2024.
Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.
Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.