Shirt maker Thomas Pink has taken on web and search optimisation services to improve its website visibility and consult on localised search marketing campaigns.
NetBooster carried out a full site review, focusing on accessibility, visibility and site optimisation. Built using Flash technology, The Thomas Pink site was difficult to find for search engines like Google and Yahoo in the UK and US and local search engines in the Europe.
As a result of the review, Thomas Pink decided to remodel the website, whilst optimising the key landing pages. NetBooster worked with the shirt maker to redesign and develop a HTML version of the site. Working within the constraints of the existing site structure meant that there were restrictions on the development of the site's templates and the addition of content.
NetBooster has then helped the retailer roll out a global online marketing campaign focused initially on search engine optimisation (SEO) using a series of keywords as it was looking to increase online sales in the run up to its key Christmas trading period last year. The work was carried out on a pay-per-click basis
This had an immediate effect as the Thomas Pink site began to appear higher up on the listings in the major search engines, said Jay Swanborough, head of e-commerce at Thomas Pink.
For the terms 'shirts' Thomas Pink is in second position with 155 million results shown by Google. And the work reduced Thomas Pink's cost per acquisition (CPA) by 40 per cent to an average 10 on the Yahoo network.
Swanborough said: "NetBooster has had to understand the intricacies of our business and our constraints and have worked with us to achieve great inroads into the performance of our website and our marketing online."
