Build-a-Bear Workshop is using new web monitoring software to optimise its new e-commerce channels to provide visibility into the end-user experience and proactively identify and resolve potential performance issues.
The retailer, which offers an interactive make-your-own stuffed animal retail-entertainment experience, has stores in the US, Canada, the UK and Ireland, among other countries. But it needed to monitor the success of its buildabear.com and recently launched buildabearville.com websites.
The company is using Vantage software from provider, Compuware to monitor and optimise the user experience.
This was particularly key for its buildabearville.com site, which attracted over one million users within six weeks of going live. There, where children can bring to life bears made at Build-A-Bear Workshop, create unique characters, participate in games, earn Bear Bills currency and interact with friends in a safe online community environment.
"Bringing the Teddy Bear to life is core to our mission and we needed the best way to ensure a positive guest experience," said Dave East, Build-A-Bear Workshop IT network system director.
The Vantage software allows Build-A-Bear Workshop to identify IT issues early, enabling a proactive fix for potential issues, complimenting the in-store customer experience with a high-performing online experience, and grow the business with a consistently performing, expanded channel presence.
If a problem occurs online, the diagnostics available through Vantage are allowing the retailer to quickly isolate, characterise and resolve any technical issues.
"Achieving business growth is directly linked to technology excellence and Compuware Vantage is an integral part of our online success," added East. "Vantage is the only solution providing visibility and diagnostics into both web traffic and non-web information."
-
Bigger salaries, more burnout: Is the CISO role in crisis?In-depth CISOs are more stressed than ever before – but why is this and what can be done?
-
Cheap cyber crime kits can be bought on the dark web for less than $25News Research from NordVPN shows phishing kits are now widely available on the dark web and via messaging apps like Telegram, and are often selling for less than $25.
-
How IBM and Adobe craft personalization at scaleWhitepaper Combining the content supply chain, CX orchestration, and intelligent commerce for ideal personalization
-
Preparing for peak: How customers purchased during peakwhitepaper The online shopping trends that shaped the parcel delivery experience during the busiest time of the 2022 calendar
-
How Crew Clothing went mobile to turn around a struggling businessCase Study Mobile sales tech unleashed a tide of change, buoying further growth across the UK coast-inspired casualwear chain
-
The Total Economic Impact™ of IBM iX digital commerce servicesWhitepaper Delivering strategic growth with experience-led commerce solutions
-
US antitrust bill nearing law faces fierce tech oppositionNews AICO seeks to limit the extent to which tech platforms can self-promote, and has drawn tens of millions of dollars in opposition from some of the largest tech firms
-
Square offers sellers buy now, pay later integration with ClearpayNews For the first time, Square customers in-person and online will be given the option to make a purchase as interest-free payments
-
Sharp expands IT services with new FundOnion partnershipNews Collaboration will see the business finance platform now offer Sharp’s range of B2B solutions
-
Apple hit with class action suit for stifling rival tap-to-pay optionsNews The devil is in the details of Apple’s policies, states Hagens Berman’s spokesperson
