VMware's Paul Maritz goes on offensive
The new chief exec of virtualisation firm VMware, Paul Maritz, talks about Microsoft, open source and cloud computing.


In his first major conference since taking over the reins at VMware, Paul Maritz admitted his staff may have some angst at recent changes, but said he has none over Microsoft's recent entrance to the virtualisation market.
Maritz was handed the chief executive role at the American virtualisation firm after predecessor Diane Green was removed from that role at the company she co-founded. Her husband and VMware's top scientist Mendel Rosenblum last week resigned from the firm.
At the firm's VMworld conference in Las Vegas, Maritz said the type of people who work at VMware are looking for a challenge, and while he admitted there may be some "angst" over the situation, he believes the worst is already over. "What angst people have or may not have will be a passing phenomenon," he said.
"People wanted to know what our strategy and direction was," he said. After laying it out at VMworld, he said: "I believe people will respond positively to that."
Regarding his own former employer Microsoft joining the ranks with its own hypervisor, Maritz said VMware is well-equipped to defend itself against Microsoft, even in the small business space, as new features soon to be released will appeal to that market. "We think we have relevance at that end of the market," he said.
But Microsoft is making a play for all virtualisation customers even the ones attending the VMworld conference. Some attendees have been handed poker chips with slogans suggesting VMware products are too expensive.
In response to such guerrilla marketing by the "great and mighty Microsoft", Maritz said: "It's what the follower does, not what the leader does... you do that when you're a distant second."
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
"When Microsoft says software costs too much, I don't give a... well, no comment," he said.
Besides, Microsoft isn't his firm's only competition. "Every software vendor has to deal with the reality of competition," he said, noting that the open software movement is increasingly changing the dynamic. "They are the ultimate enforcer of fair pricing," Maritz said, explaining that pressure from open source developers means no firm can afford to stand still.
Martiz added that he was flattered that the feature list for Microsoft's virtualisation system is effectively mirroring VMware's, saying it shows his own firm clearly has it right.
As he explained earlier in the day, the future of VMware is not just in server virtualisation, but in cloud computing and universal desktops.
Of the cloudy skies over IT, he said that such "utility computing" is something customers have been asking for.
And the future for client looks sunny, too. "We believe client side virtualisation technology can give people the best of both worlds," he said, as it allows users to be mobile and pick their device even if it's a Mac. "This is going to define us for the next several years."
Next up, is taking virtualisation to the mobile world. "It's an area we're thinking about," he said. "We think there's a role for virtualisation in non-PC devices."
Freelance journalist Nicole Kobie first started writing for ITPro in 2007, with bylines in New Scientist, Wired, PC Pro and many more.
Nicole the author of a book about the history of technology, The Long History of the Future.
-
AI coding tools are booming – and developers in this one country are by far the most frequent users
News AI coding tools are soaring in popularity worldwide, but developers in one particular country are among the most frequent users.
-
Cisco warns of critical flaw in Unified Communications Manager – so you better patch now
News While the bug doesn't appear to have been exploited in the wild, Cisco customers are advised to move fast to apply a patch
-
Helping customers adopt a multi-cloud infrastructure and accelerate their modernization journey
Sponsored Content We outline what shifting to a subscription model means for your business
-
There’s a ‘cloud reset’ underway, and VMware Cloud Foundation 9.0 is a chance for Broadcom to pounce on it
News With new security features and cost management tools, Broadcom wants to capitalize on surging private cloud adoption rates
-
Broadcom's 'harsh' VMware contracts are costing customers up to 1,500% more
News An ECCO report says Broadcom hasn't solved customer complaints when it comes to licensing and contracts
-
Broadcom records huge growth as CEO Hock Tan hails “successful integration” of VMware
Analysis The VMware acquisition is finally paying dividends for Broadcom
-
Broadcom EMEA CTO claims the company has been able to solve most of its customer issues following VMware acquisition
News Joe Baguley says the firm has been walking customers through license changes and explaining the value of VMware
-
Cloud repatriation may be nipping at hyperscaler market share, but it’s a boon for VMware
News The firm’s private cloud offerings put it in a strong position to aid customers moving workloads out of the public cloud – but repatriation can’t be the only conversation
-
VMware Explore 2024 live: All the news and updates as they happen
Live Blog ITPro is live on the ground in Barcelona for VMware Explore 2024 – keep tabs on all the news, updates, and announcements in our rolling coverage
-
Pure Storage announces VM assessment service – and it could please beleaguered VMware customers
News The firm unveiled a new tool for managing VM costs as part of its Pure//Accelerate London 2024 event