Gartner warns against confusion over clouds
The analyst says the term “cloud computing” is causing market confusion.


The adoption of "cloud computing" technology and approaches has led to confusion in the market that could hamper its effective deployment by businesses, according to Gartner.
The analyst said the confusion comes from not clearly differentiating between the internet, web or software-as-a-service (SaaS) based applications that are delivered through the "cloud" and those internet technology infrastructure components used to deliver applications to multiple external customers.
"Mixing the discussion of cloud-enabling technologies' with cloud computing services' creates confusion," said David Mitchell Smith, Gartner vice president and fellow.
So much so, "the term cloud computing has come to mean two very different things: a broader use that focuses on cloud,' and a more-focused use on system infrastructure and virtualisation," he added.
Only last month, Gartner predicted cloud computing would be one of the technology enabling trends that will change the way business is done in the future.
But Smith said it is important to understand the two different prevailing perspectives and set the proper expectations to obtain the anticipated benefits from the massively scalable IT-related capabilities cloud computing.
"This cloud is a global-class phenomenon and a high-level concept that can refer to a range of services extending from system infrastructure (for example, compute services and storage services) through applications (for example, customer relationship management) and business processes (for example, payroll services)," said Gartner.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
The second popular perspective is of the use of technologies, including virtualisation and automation that focus more on the computing than on the cloud aspect, with emphasis placed on the technologies that enable the creation and delivery of service-based capabilities, as an extension of traditional data centre approaches for instance.
Smith was, however, quick to point out the connection between the two. "Any provider of cloud computing services must have an environment that includes an infrastructure to support their delivery," he said.
For example, virtualisation is often used to implement this underlying infrastructure to support cloud computing service delivery. "Cloud system infrastructure services are a subset of cloud computing, but not the entire picture," he added.
Gartner advised that, while cloud computing services and technologies are both valuable and should be pursued, IT organisations should clearly separate initiatives involving cloud computing and its services from the use of cloud computing-related concepts and technologies for the creation of internal systems.
A 25-year veteran enterprise technology expert, Miya Knights applies her deep understanding of technology gained through her journalism career to both her role as a consultant and as director at Retail Technology Magazine, which she helped shape over the past 17 years. Miya was educated at Oxford University, earning a master’s degree in English.
Her role as a journalist has seen her write for many of the leading technology publishers in the UK such as ITPro, TechWeekEurope, CIO UK, Computer Weekly, and also a number of national newspapers including The Times, Independent, and Financial Times.
-
Global cybersecurity spending is set to rise 12% in 2025 – here are the industries ramping up investment
News Global cybersecurity spending is expected to surge this year, fueled by escalating state-sponsored threats and the rise of generative AI, according to new analysis from IDC.
By Ross Kelly Published
-
Google Cloud is leaning on all its strengths to support enterprise AI
Analysis Google Cloud made a big statement at its annual conference last week, staking its claim as the go-to provider for enterprise AI adoption.
By Rory Bathgate Published
-
Power supply shortages are a ticking time bomb for data center operators
News Two-fifths (40%) of data centers will face constraints in power availability by 2027.
By George Fitzmaurice Published
-
What is 'dark data' and how could it be impacting your cloud migration?
Too many businesses are tackling the problem of dark data with additional storage, but this is an expensive and inefficient fix
By Max Slater-Robins Last updated
-
Looking for profit in the Internet of Things
In-depth Inside the Enterprise: How can CIOs make the most of the opportunities presented by the Internet of Things?
By Stephen Pritchard Published
-
Internet of Things early adopters encouraged by Gartner
News Gartner claims IT leaders that get to grips with IoT early will be best placed to take advantage of emerging business opportunities.
By Caroline Donnelly Published
-
Apple on top in smartphone wars
News The iPhone maker led the pack in 2011, thanks to record sales of its mobile device.
By Tom Brewster Published
-
Apple and Android gain share as Nokia falls
News Nokia's market share falls to its lowest since 1997, as Apple and Android sees notable gains.
By Tom Brewster Published
-
Week in Review: Nokia updates Symbian, browser wars kick off
News This week, Symbian gets Nokia's attention whilst the browser giants are at it again.
By Jennifer Scott Published
-
Mobile sales soar as Nokia share falls
News Nokia is losing more market share, as mobile and smartphone sales rise in 2010.
By Alvaro Guzman Published