02 has drawn on its experience of selling the iPhone to tweak how it serves up the web to mobile customers.
The mobile giant yesterday announced tweaks to its mobile internet home page, which it claims will make the online experience much better for users.
Among the new and revamped features is a built-in toolbar that enables users to quickly and easily access their favourite sites. Users will also be able to personalise their home page - another move towards making the mobile web experience akin to that of the desktop, according to O2.
"We've learned a lot from our iPhone customers," said Alistair Johnston, marketing director at Telefnica O2 UK. "Customers expect the mobile internet to be more like the internet experience at home or the office and that is our objective."
The new service will be available on 15 handsets (see below for list) initially, but there are plans to extend its reach to other models in the coming weeks.
Customers using eligible handsets will be transferred over to the new home page automatically, while those using devices not yet covered will continue to be able to access the old O2 Active home page.
Compatible Handsets:
Nokia N81
Nokia N82
Nokia N95
Nokia N95 8Gb
Nokia N78
Nokia 6220
Nokia E51
Nokia E90
Sony Ericsson K850i
Sony Ericsson W910i
Sony Ericsson W980i
Sony Ericsson C902
Motorola MOTO Z8
Motorola Z10
-
Mobile phone operators hike up access chargesNews The price increase affects calls to 084, 087, 09 and 118 numbers
-
BT returns to mobile market with super-cheap 4GNews But can the telco muscle in on mobile without offering top-end consumer phones?
-
Dell ties up with O2 to punt out-of-box mobile connectivityNews NetReady PAYG Sim pre-installed in laptops and tablets
-
O2 splits tariffs to allow early phone upgradesNews Mobile operator to allow customers to get the new phone they want without ditching airtime contract.
-
Orange and T-Mobile customers hit with 3.3% price hikeNews Pay monthly customers to pay around 70p more a month, operators confirm.
-
O2 to ship all phones without chargers by 2015News Mobile operator calls on mobile rivals to join its campaign to go charger-free by 2015.
-
O2 misled customers over iPhone 5 deliveries, ad body rulesNews Mobile operator rapped by Advertising Standards Authority (ASA) for confusing customers with iPhone ordering claims.
-
O2 Pay Monthly customers hit with New Year price hikeNews Mobile operator warns customers of impending price hike, which could see some users charged up to 58p more each month.
