![Lively by Google](https://cdn.mos.cms.futurecdn.net/DAtJB3KL63XZqdpMGF9hdb-320-80.jpg)
Google is axing its 3D virtual world web site at the end of this year, as it trims out non-core activities and pulls the plug on unpopular services.
Lively, which features real-time virtual world characters known as avatars and three-dimensional graphics to congregate in virtual rooms, was launched in July to match Linden Lab's equally pointless Second Life service.
The company said in its blog it supports experimentation but added: "We've also always accepted that when you take these kinds of risks not every bet is going to pay off."
"Between now and the end of the year we encourage you to capture all your hard work by taking videos and screenshots of your rooms," the blog said.
Get the ITPro. daily newsletter
Receive our latest news, industry updates, featured resources and more. Sign up today to receive our FREE report on AI cyber crime & security - newly updated for 2024.
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.
Resources
Get the ITPro. daily newsletter
Receive our latest news, industry updates, featured resources and more. Sign up today to receive our FREE report on AI cyber crime & security - newly updated for 2024.