Dell launched its new "efficient enterprise computing portfolio" with the star attraction being its 11G PowerEdge servers, incorporating Intel's upcoming Nehalem-based Xeon 5500 chips.
As well as the server, Dell launched new services, workstations and five new storage arrays, all focused on reducing time and cost.
Rick Becker, vice president of software solutions for Dell, said: "We are focused like a laser beam on taking the cost out of the entire lifecycle. How? By focusing on the challenges our customers have today."
Dell claimed that the 11G server has a vastly increased productivity and simplicity for the user whilst reducing power to save on energy costs.
These twin-socket tower, rack and blade formats, which run Intel's Xeon 5500 chips, also include an embedded management system called Lifecycle Controller. The system removes the need for driver CDs, as everything is installed within the server at the factory, allowing single click updates for drivers and downloads.
Another service on offer was Image Direct which allows a customer to go online and configure their server to their own specifications, meaning on arrival it can be up to 90 per cent configured.
The final service announced was the Dell Management Console, developed in partnership with Symantec's Altiris division.
Raj Kushwaha, vice president of Global Services at Dell, described it as a "single pane of glass managing all Dell Products", adding it is "heterogenus" with the ability to work with other manufacturers' systems, such as IBM or HP.
The main storage announcement was the release of the PS6000 series that now support SSD, have faster processors, and double the memory but lower power consumption. Also, released was the EMC NX4 network attached storage.
There was a focus on design detail with these pieces, such as reducing the fans from six to five while increasing airflow, as well as tiny touches such as service tag labels and metal hard drive carriers.
James Quarles, vice president of marketing for Dell Storage, said: "Over the last three months I have visited many conferences and events talking to customers from both large and small companies, finding out their needs. Our attention to detail, our lowering of power consumption and our increased simplicity came out of these meetings."
"I may be the optimist but I believe there has been pent up demand for these products and people are ready for them."
The products will be available to ship from next week.
