Why do we Twitter on about it?
The Twitter acquisition bandwagon is rolling again. This time, Apple is in the frame.


Maybe it is the fans, tweeters, followers - whatever you choose to call them. Their recent reactions to the idea of adverts coming onto the site were less than positive and with 60 per cent of people signing up not returning, Twitter needs to continue to try and keep its faithful happy.
Facebook also recently had to back down on its T&C plans and Google has been put through the mill by users since Street View, but I cannot see Apple, or any other large firm for that matter, keeping the low-profit profile that Biz and his team has.
I think it is that essence of the little guy against the big businesses that keeps us all so intrigued. In a cynical way, perhaps we are all waiting for the Twitter team to sell out and pass on the site to one of the big bucks players. But that little bit of us that loves the underdog cheers its independence on and hopes it keeps flying the pirate flag of defiance against the high flyers who may ruin the ethos of the site.
But maybe, just maybe, one day we will want to stop reading what Jonathan Ross or Oprah had for breakfast
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.
Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.
-
Security experts issue warning over the rise of 'gray bot' AI web scrapers
News While not malicious, the bots can overwhelm web applications in a way similar to bad actors
By Jane McCallion Published
-
Does speech recognition have a future in business tech?
Once a simple tool for dictation, speech recognition is being revolutionized by AI to improve customer experiences and drive inclusivity in the workforce
By Jonathan Weinberg Published
-
Who owns the data used to train AI?
Analysis Elon Musk says he owns it – but Twitter’s terms and conditions suggest otherwise
By James O'Malley Published
-
Elon Musk confirms Twitter CEO resignation, allegations of investor influence raised
News Questions have surfaced over whether Musk hid the true reason why he was being ousted as Twitter CEO behind a poll in which the majority of users voted for his resignation
By Ross Kelly Published
-
Businesses to receive unique Twitter verification badge in platform overhaul
News There will be new verification systems for businesses, governments, and individuals - each receiving differently coloured checkmarks
By Connor Jones Published
-
Ex-Twitter tech lead says platform's infrastructure can sustain engineering layoffs
News Barring major changes the platform contains the automated systems to keep it afloat, but cuts could weaken failsafes further
By Rory Bathgate Published
-
‘Hardcore’ Musk decimates Twitter staff benefits, mandates weekly code reviews
News The new plans from the CEO have been revealed through a series of leaked internal memos
By Connor Jones Published
-
Twitter could charge $20 a month for 'blue tick' verification, following Musk takeover
News Developers have allegedly been given just seven days to implement the changes or face being fired
By Rory Bathgate Published
-
Twitter reports largest ever period for data requests in new transparency report
News The company pointed to the success of its moderation systems despite increasing reports, as governments increasingly targeted verified journalists and news sources
By Rory Bathgate Published
-
IT Pro News In Review: Cyber attack at Ikea, Meta ordered to sell Giphy, new Twitter CEO
Video Catch up on the biggest headlines of the week in just two minutes
By IT Pro Published