Emirates and BT team up in call centre deal
The Dubai-based airline has signed a five-year deal with communications giant BT.


Emirates Airlines is moving all its contact centres around the world on to a single managed platform, with the aim of providing new passenger services, reducing costs and increasing efficiency.
The Dubai-based airline has called on BT to carry out the consolidation and create a new, virtualise infrastructure as part of a five-year deal with the communications giant.
The virtualised environment will connect seven major contact centres located in Manchester, New York, Melbourne, Mumbai and Dubai in addition to nine town-based office locations. With this model, Emirates will only pay for contact centre advisors as and when it needs them and, more importantly, wherever it needs them to be based.
"Real-time access to customer data is a critical requirement for Emirates as we expand globally, and BT was able to quickly identify Emirates' business demands as both an airline company driven by efficiency and a customer-centric approach," said Richard Vaughan, Emirates' divisional senior vice president of worldwide commercial operations, in a statement.
"This deal will significantly enhance Emirates' ability to deal with customer interactions, leading to increased satisfaction for our customers and better cost control for us."
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.
Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.
-
Asus ZenScreen Fold OLED MQ17QH review
Reviews A stunning foldable 17.3in OLED display – but it's too expensive to be anything more than a thrilling tech demo
By Sasha Muller
-
How the UK MoJ achieved secure networks for prisons and offices with Palo Alto Networks
Case study Adopting zero trust is a necessity when your own users are trying to launch cyber attacks
By Rory Bathgate
-
Equinix acquires BT's Irish data centers in €59 million deal
News As BT moves to an asset-light business model, Equinix looks to expand
By Emma Woollacott
-
BT just extended the PSTN switch-off deadline — here’s what you need to know
News BT described the move as a “revision”, citing a series of improvements to the wider PSTN switch-off programme
By George Fitzmaurice
-
BT misses key Huawei kit removal deadline, but the telco is “almost over the line”
News BT is still reliant on non-compliant Huawei equipment for 2G and 3G services
By Ross Kelly
-
BT partners with HPE to deliver new global managed LAN service
News The latest collaboration combines BT’s connectivity expertise with HPE Aruba Networking’s latest LAN solutions
By Daniel Todd
-
Making the switch
Whitepaper Realise the benefits of IP technology ahead of the digital ‘switch-on’
By ITPro
-
BT and OneWeb succeed in "game changer" satellite connection trial
News Smaller businesses in rural areas could benefit from improvements to backhaul services using satellites, with speeds increasing by an order of magnitude
By Rory Bathgate
-
BT, Nokia crack four carrier aggregation on a 5G network in first for Europe
News The breakthrough marks the first successful use of such technology on a live network, and could lead to dramatic network improvements
By Rory Bathgate
-
BT Mini Whole Home Wi-Fi review: Value-conscious range extension
Reviews You shouldn’t expect top performance, but this dinky mesh system eradicates notspots for a great price
By Darien Graham-Smith