Google and Yell launch search marketing for SMEs

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Strategic alliance created between Google and Yell to offer managed search marketing services for small businesses.

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Google and Yell have teamed to make it easier for smaller businesses to market their services online.

As part of the new managed services alliance, Yell will become an authorised reseller of Google AdWords, offering a platform that automates many complicated areas of search.

This move give Yell's 450,000-strong based of UK SMEs access to Google's millions of UK users.

"In these tough economic times, Yell will now be able to offer the benefits of targeted, accountable and cost effective online advertising via Adwords to thousands of small businesses in the UK," said Matt Brittin, director of Google UK, in a statement.

"Many such businesses already use Google Adwords to reach new customers locally, nationally or internationally. We look forward to working with Yell to help more UK businesses capitalise fully on the online opportunity."

Maggie Holland
Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.