All data will eventually be on the internet, according to EMC.
Mike Feinberg, senior vice president of the Cloud Infrastructure Business for EMC, made the claim in the opening press conference of EMC World in Orlando, but he also admitted there are reluctant companies to contend with.
"As data gets less confidential we believe that all data will be able to move into the environment," he said.
"There is a natural conservatism towards cloud computing but we want people to have the choice."
Feinberg made the comments in reference to EMC's launch of its Atmos Online service, cloud storage which allows enterprises to access storage over the internet and claims to "lead to limitless capacity for customers."
Although it is not necessary to have EMC in your physical environment as well, Feinberg announced a feature to up the security.
He said: "One of the new elements of the storage is that it is able to tag confidential data and keep it in the physical servers. It automatically says 'Hey I can manage this' and keeps confidential information away from going on the internet where it could be unsafe."
He also announced that the company had been working with eBay over the past year to test out the service. He said: "Most companies take the easy option when they start, we decided to choose the hard one."
There will now be a new focus for the company on Web 2.0 in both consumer and enterprise markets, although its main push has always historically been towards a business audience.
