EMC World 2009: SSD will change face of industry
Chairman and chief executive of EMC, Joe Tucci, predicts SSD will change the industry hugely thanks to its dropping price.


Solid state disks (SSD) will be the biggest change in the industry as long as the price continues to drop.
That's the opinion of Joe Tucci, chairman and chief executive of EMC, who gave the first key note speech at EMC World in Orlando, Florida today.
He said: "What's hot in storage right now? SSD. Flash will dominate for the foreseeable future and this will totally change the game in arrays. Obviously for this to work we need the prices to come down."
We all know this is what is holding back SSD but Tucci showed figures that make it look like the price really is improving.
He said: "When we first launched SSD in the first quarter of 2008 it was 30 times faster but 40 times more expensive. If you fast forward one year the prices have come down by 76 per cent. It will continue to drop and if you look at the inherent benefits... it is just going to change the landscape."
He added: "That is what's hot."
That's not the only thing Tucci thinks is "hot" in the world of storage at the moment. He made the claim that due to EMC's majority share 84 per cent in VMware, it has more than a 50 per cent share of the virtual market which is a "growing area of interest with growing need."
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Also considered "hot" was cloud-based storage, customers moving from backing up on tape to disk, fibre channel over ethernet (FcoE), automated storage and thin provisioning.
To conclude his hot tips, he made a pledge about EMC's green agenda, saying: " Everything we do we approach with a green thumb, if you will, to make sure we give you the maximum efficiency in your corporations."
Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.
Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.
-
Should AI PCs be part of your next hardware refresh?
AI PCs are fast becoming a business staple and a surefire way to future-proof your business
By Bobby Hellard Published
-
Westcon-Comstor and Vectra AI launch brace of new channel initiatives
News Westcon-Comstor and Vectra AI have announced the launch of two new channel growth initiatives focused on the managed security service provider (MSSP) space and AWS Marketplace.
By Daniel Todd Published
-
Three innovative technologies to address UPS challenges at the edge
Whitepaper With increasing focus on edge computing comes added pressure for better uninterruptible power supply (UPS)
By ITPro Last updated
-
Accelerating FinOps & sustainable IT
Whitepaper With IBM's Turbonomic® Application Resource Management
By ITPro Published
-
2022 State of the multi-cloud report
Whitepaper What are the biggest multi-cloud motivations for decision-makers, and what are the leading challenges
By ITPro Published
-
What is green cloud?
In-depth Tech firms can do their bit to support our march to a zero carbon lifestyle by cleaning up their cloud
By Sandra Vogel Last updated
-
Green credentials sway cloud provider choice
News Sustainability a key factor in cloud provider selection, claims Rackspace survey.
By Rene Millman Published
-
EMC: Virtual world safer than physical
News A leading EMC executive has made the bold claim that the virtual world is much safer than physical infrastructures.
By Jennifer Scott Published
-
How green IT can ease recession blues
In-depth Green technology is not just good for the environment – the recession has shown it makes business sense as well.
By Tom Brewster Published
-
Government saves £7 million by going green
News But it has a long way to go before becoming carbon neutral.
By Nicole Kobie Published