T-Mobile US has said that it will offer a new Google Android based phone in August, setting up a three way battle in the high-end smartphone stakes between it, the new iPhoneand the Palm Pre.T-Mobile, an arm of Deutsche Telekom, and the fourth largest mobile network US, said the myTouch 3G phone is a slimmer and more advanced version of the G1, which was also made by Taiwan's HTC Corp and based on Android technology.The new phone will cost $199, the same as the 16-gigabyte model of Apple iPhone 3G S and Palm's Pre after the rebate offered in the US for a two-year service contract.Last week, Huawei announced this phone as the U8230, suggesting that it will also arrive in Europe later this year.MyTouch's advantage is that the phone can be personalised, such as with custom home screens and widgets, T-Mobile said. The Android platform can also learn user preferences and offer recommendations."The story is personalisation," said Andrew Sherrard, vice president of product innovation at T-Mobile. The iPhone had a "beautiful aesthetic, but you can't change it," he said.Cupertino, California-based Apple introduced the iPhone two years ago, and it quickly became a consumer phenomenon and upped the game for other phone makers, including the more business-oriented BlackBerry from Research in Motion.Apple's latest iPhone, 3G S, hit stores last Friday with new features and faster speeds, intensifying competition in the high-end mobile device market. Apple and its US carrier partner, AT&T, also cut the price of an older iPhone model.With more and more models on the market, there are questions what the market can support.RIM, maker of the Blackberry, is concerned that the smartphone market has become more cluttered with alternatives.T-Mobile's Sherrard acknowledged the economy has been weak, but said consumers will continue to seek feature-rich phones."We're still living in a recessionary environment," he said. "But people have hung onto their wireless devices. It's become the way they communicate."The myTouch features a touch-screen display, and a 3.2-megapixel camera, a music player, and video capabilities to make it easier for users to share pictures and videos on sites like YouTube and Picasa.The phone is also more lightweight in design compared to the G1, and will have longer battery life, T-Mobile said. It will come in white, black and wine red.US customers already using T-Mobile can pre-order myTouch from 8 July onwards, and begin receiving the new gadget from July 29, the company said, adding that the price for upgraded users has not yet been finalised. T-Mobile expects more than half of the new phone's buyers to be existing customers.
Get the ITPro. daily newsletter
Receive our latest news, industry updates, featured resources and more. Sign up today to receive our FREE report on AI cyber crime & security - newly updated for 2024.
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.