O2 customers addicted to tweeting will soon benefit from free text messages displaying Twitter updates.
From next month, the mobile operator will convert @ replies and direct messages into texts, for free. Updates will count as part of a user's inclusive text bundle.
The move, which can also be switched off if users have periods during the day they'd rather be Twitter-free, follows partnerships with social networking giants Facebook and Bebo.
"We believe that mobile will soon become the most popular way of accessing social networking sites, giving real time access to tweets and status updates wherever you are," Antony Douglas, head of content at O2, said in a blog post.
"The agreements we now have in place with Twitter and the other key sites brings this a step closer, making it quick and easy for O2 customers to access their favourite social networks straight from their mobile."
The new service is subject to a fair use policy that requests users keep below a cap of 600 messages each month.
Click here to read our beginner's guide to Twitter for business.
And follow IT PRO on Twitter here.
