Following a bumpy long term relationship between Dell and chipmaker AMD, it seems the companies are on smooth ground again as Dell has started pushing a new AMD-based desktop lineup.
The new range, which includes the Inspiron 546, got the internet buzzing about the rekindling relationship, as the PC took pride of place on Dell's website.
Known more for working with Intel and only dipping its toe into AMD waters, it surprised many people that Dell publicised the 546 so well. It has been 18 months since a mainstream AMD processor-based product has been prominent on Dell's website.
AMD bosses are clearly pleased with the improvements. Bob Grimm, AMD's director of client product marketing, told Statesman.com: "We lost a lot of presence on their website, and we were disappointed by it. There are real sales dollars associated with products on their web site. We are more excited now with the 546 and what it represents."
He added: "It is AMD showing up back in force in the meat of the desktop line. It was an all-Intel SKU for a while, and now it is an all-AMD SKU."
IT PRO contacted Dell for comment but it had not responded to our request at the time of publication.
The Inspiron 546 starts at 279 and is available now.
-
Cleo attack victim list grows as Hertz confirms customer data stolenNews Hertz has confirmed it suffered a data breach as a result of the Cleo zero-day vulnerability in late 2024, with the car rental giant warning that customer data was stolen.
-
Lateral moves in tech: Why leaders should support employee mobilityIn-depth Encouraging staff to switch roles can have long-term benefits for skills in the tech sector
-
Why the CPU you chose is the key to Windows 11The end of Windows 10 is on the horizon – it’s time to upgrade to an fTPM-protected processor
-
Work and innovate everywherewhitepaper Protection across AI attack vectors
-
Dell, HP post underwhelming returns as PC market remains in a state of fluxNews Original equipment manufacturers (OEMs) are contending with an impending Windows 10 EOL and a burgeoning AI PC market
-
Dell Inspiron 14 Plus (7441) review: The cheapest Snapdragon laptop yetReviews A no-frills compact laptop that delivers good performance and solid battery life
-
AMD and Intel’s new x86 advisory group looks to tackle Arm, but will it succeed?News The pair will look to make x86 CPU architecture more interoperable
-
AMD’s patient roadmap has become a highway to successAnalysis While everyone was focused on Nvidia’s meteoric rise, AMD was preparing the hardware needed to take the fight to its long-time competitor
-
AMD just made a big statement in the AI PC race with its Ryzen AI Pro 300 series processorsNews With all eyes focused on the AI PC craze, AMD looks to one-up the competition
-
AMD’s new Instinct GPUs might just blow Nvidia out of the waterNews The chip maker unveiled its newest Instinct GPU series in San Francisco today – and it’s very bullish on performance in the race with Nvidia
