Orange launches cut-price mobile broadband offer
New low-cost deals will heat up market competition.
Orange has beefed up its mobile broadband portfolio and shaken up the market by launching a sub-5-a-month deal.
The credit crunch-busting 4.89 offer also includes a free dongle and is available to both existing pay monthly and pay as you go customers, according to the mobile giant.
As part of an 18-month contract, users will get a 500Mb monthly allowance and speeds of up to 3.6Mbps.
Orange also launched a new range of Early Bird' tariffs starting at around 13 a month. Under these year-long contract deals, users can take advantage of unlimited broadband between midnight and 9am, boosting standard data allowances of 1GB, 3GB or 10GB depending on their price plan.
"We are committed to building our mobile broadband portfolio so it provides customers with a range of flexible solutions to suit the lifestyle they choose," said Asif Aziz, Orange's director of broadband and home, in a statement.
"We also want to ensure we reward existing Orange customers, and believe that by offering them the cheapest pay monthly mobile broadband on the market we really do offer great value for money."
In addition to the new price schemes, Orange also unveiled new software that will alert users as to just how much data they've consumed. The alert tool is available immediately as a free download.
Get the ITPro. daily newsletter
Receive our latest news, industry updates, featured resources and more. Sign up today to receive our FREE report on AI cyber crime & security - newly updated for 2024.
All Orange mobile broadband customers will also benefit from a newly introduced monthly price cap, meaning they won't be charged more than an extra 40 a month if they exceed their allocated allowance.
Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.
Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.