Duracell to launch wireless charging pad

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Known for its batteries and its bunnies, Duracell is moving into the charger market with its wireless myGrid charging pad.

Duracell myGrid charge pad

Duracell plans to launch a line of "Smart Power" products, including a multi-purpose charging platform, it announced this weekend.

The flagship product of the range is the myGrid pad, which can charge a range of devices from phones to mp3 players without wires.

By attaching what Duracell is calling a "power clip" to a device, users can place it onto the pad and it will begin to charge it wirelessly. It will come with clips for BlackBerry, Nokia and Motorola phones as standard.

Rick June, vice president of Duracell in North America, said in a statement: "Our new personal power solutions allow consumers the freedom to live their lives without the limits of staying tethered to today's power grid. It is charging made simple."

The gadget will start shipping in October. Duracell has suggested a price of $79.99 (48.45) for the pad with extra power clips selling for $34.99.

Other products in the "Smart Power" range will include chargers for car cup holders, a pocket sized USB charger and a "Daylite" LED torch.

Jennifer Scott
Jennifer Scott

Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.

Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.