The Tiscali brand moniker has been killed off less than a year after being aquired by Carphone Warehouse's TalkTalk arm.
But it could mean a better deal financially for some users, according to the ISP.
The move is to ensure customers are clear about the services and products that TalkTalk offers and to avoid any confusion, claims a blog post by company chief Charles Dunstone.
"Today we welcome all Tiscali customers to TalkTalk and open the doors to a new portal. We are in the privileged position of being the gateway to the internet for millions of people and we now have the tools the best network and best value products to do this exceptionally well," he said.
"From today the Tiscali brand is no more and we're committed to giving all of our customers absolute clarity about who we are, the services we provide and the prices we charge."
Carphone Warehouse acquired Tiscali back in May last year for 236 million, bringing its total subscriber base to 4.25 million. At the time, it also hoped that customer migration and billing and unbundling integration as a result of the purchase could help shave up to 50 million from its yearly overheads.
"We want to make it very clear that being part of TalkTalk is much more than just having a different logo on the top of your bill. For that reason we've reviewed all of the pricing tariffs and can say from today that if you're with TalkTalk you're getting the same value as your fellow customers," Dunstone added.
"For many of our customers this will mean a reduction in their monthly bills, others will see no change with the remainder getting a small increase. Any customer visiting our website can clearly see our tariffs."
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