Apple and Adobe point fingers over iPad's lack of Flash
Adobe calls the iPad 'a broken link' for shutting out Flash, Apple responds by calling Adobe 'lazy' for not streamlining its video player.

A war of words has erupted between Apple and Adobe about the lack of support for the latter's Flash video platform on the newly launched iPad tablet.
Adrian Ludwig used the Adobe blog to criticise Apple for its lack of Flash support on the iPad, saying there was "something important missing from Apple's approach to connecting consumers to content".
"It looks like Apple is continuing to impose restrictions on their devices that limit both content publishers and consumers," Ludwig wrote. "Unlike many other ebook readers using the ePub file format, consumers will not be able to access ePub content with Apple's DRM technology on devices made by other manufacturers."
"Without Flash support, iPad users will not be able to access the full range of web content, including over 70% of games and 75% of video on the web."
Ludwig's comments appeared to touch a nerve with Apple, with chief executive Steve Jobs reportedly putting the blame for the iPad's lack of Flash support firmly at Adobe's door, and not his own company's.
According to Wired, Jobs told Apple employees at an event after the iPad's official unveiling that Apple didn't officially support Flash "because it is so buggy. Whenever a Mac crashes more often than not it's because of Flash. No one will be using Flash the world is moving to HTML 5".
Jobs labelled Adobe as "lazy" for not addressing this lack of reliability and streamlining Flash's use of system resources.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
The remarks may have been off the record, but they clearly found their way back to Adobe.
Two days later Ludwig posted a longer point-by-point analysis of typical Flash criticisms which, while not mentioning Jobs' remarks directly, were clearly a response.
Ludwig claimed remarks on HTML5 were "a red herring to justify keeping a platform closed by drawing attention to another open technology. As on Android devices, HTML 5 and Flash can both easily be supported on this and future devices."
Dealing with concerns over system resources, Ludwig countered: "It's fast enough for other devices that have similar chips (and even less powerful chips) built on the ARM architecture. The Palm Pre, Google Nexus One, Motorola Droid, and other devices all run beta versions of Flash Player 10.1 beautifully."
Not helping the deteriorating relationship between the two firms is Adobe's close relationship to Open Handset Alliance partner Google, already long since removed from the Apple Christmas card list. Aside from his remarks about Google's motto, Jobs also reportedly told fellow Apple employees at the post-launch event: "We did not enter the search business. They entered the phone business. Make no mistake they want to kill the iPhone. We won't let them."
-
Cleo attack victim list grows as Hertz confirms customer data stolen
News Hertz has confirmed it suffered a data breach as a result of the Cleo zero-day vulnerability in late 2024, with the car rental giant warning that customer data was stolen.
By Ross Kelly
-
Lateral moves in tech: Why leaders should support employee mobility
In-depth Encouraging staff to switch roles can have long-term benefits for skills in the tech sector
By Keri Allan
-
Cyber-resilient data storage for everyone
Whitepaper Improve cyber resilience and optimize performance
By ITPro
-
Sustainability is more than a flash-in-the-pan topic for the data storage industry
Analysis Rising energy costs and concerns over the environmental impact of data centers are prompting a shift away from power-hungry disk drives
By Ross Kelly
-
The Total Economic Impact™ Of IBM FlashSystem
Whitepaper Cost savings and business benefits enabled by FlashSystem
By ITPro
-
Apple iPad Air (2020) review: The executive’s choice
Reviews With the iPad Air’s most recent redesign, Apple has delivered the best bang-for-buck tablet money can buy
By Connor Jones
-
In praise of the early adopters
Opinion The IT industry needs early adopters like you – and tech that fell by the wayside should still be celebrated
By David Crookes
-
The pros and cons of flash storage
In-depth A brief look at the pros and cons of flash storage, including its use in both USBs and SSDs
By Sarah Thomson
-
Apple is experimenting with attention sensors to save battery life
News Your next Apple device may shut down if you are not paying attention to it
By Justin Cupler
-
Qnap TS-h2490FU QuTS hero edition review: Smash hit flash
Reviews A high-performance NVMe all-Flash array at an unbelievably low price
By Dave Mitchell