CeBIT 2010: Beware the cloud pretenders, says Salesforce
Everybody wants a piece of the cloud these days, so keep a careful watch on things, according to Salesforce.com.


Cloud computing is taking off, if the stalls at CeBIT are anything to go by, with every other stand draped in banners proclaiming the genius of the new way of computing.
But not all of those vendors should be claiming cloud credentials, according to Salesforce.com's European president Dr Steve Garnett, speaking today at the Hanover show.
He warned that as the tech takes off, "suddenly everyone becomes a cloud computing inventor."
"A lot of the companies that are saying they're cloud computing are outsourcing," he claimed. "When you look at cloud computing and software as a service you need to look closer."
"Look carefully at what some of these vendors are saying," he warned.
He said some of the more established tech vendors might say they're cloud-focused, but really aren't, as to do it properly, they would have to totally re-architecture their software - something they're certainly smart enough to do, but difficult to accomplish when under financial pressure.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Freelance journalist Nicole Kobie first started writing for ITPro in 2007, with bylines in New Scientist, Wired, PC Pro and many more.
Nicole the author of a book about the history of technology, The Long History of the Future.
-
Should AI PCs be part of your next hardware refresh?
AI PCs are fast becoming a business staple and a surefire way to future-proof your business
By Bobby Hellard Published
-
Westcon-Comstor and Vectra AI launch brace of new channel initiatives
News Westcon-Comstor and Vectra AI have announced the launch of two new channel growth initiatives focused on the managed security service provider (MSSP) space and AWS Marketplace.
By Daniel Todd Published
-
Salesforce extends IT lifecycles as firms continue to tackle infrastructure cost burdens
News Salesforce is the latest in a string of firms that have extended IT lifecycles to unlock cost savings
By Ross Kelly Published
-
Amazon, Salesforce to cut 26,000 jobs as tech layoff spree continues
News Both companies cited economic uncertainty as a key factor in the decision, while Amazon underestimated its number of sackings by almost double
By Ross Kelly Published
-
Another Salesforce leader departs, will replace outbound Slack CEO
News Slack's CEO and co-founder Stewart Butterfield also announced the departure of two other executives, but said the timing was purely coincidental
By Zach Marzouk Published
-
Salesforce co-CEO Bret Taylor resigns with cryptic parting message
News The departure of the executive mirrors the actions taken by his predecessor, who only was in the role for 18 months before leaving as well
By Zach Marzouk Published
-
The state of Salesforce: Future of business
Whitepaper Three articles that look forward into the changing state of Salesforce and the future of business
By ITPro Published
-
Salesforce investors reject call for investigation into claims the company is toxic for non-white workers
News It's claimed it will take another 12 years before Salesforce reaches its goal of having 50% of its employees from underrepresented backgrounds
By Zach Marzouk Published
-
Google Cloud appoints ex-Salesforce exec Kelisky as UK and Ireland managing director
News Helen Kelisky to bring 30-years of cloud sales experience to the tech giant
By Bobby Hellard Published
-
Salesforce enhances cloud-based health care offering
News Remote patient management and medication tracking among new services
By Danny Bradbury Published