Microsoft is gearing up to unveil television ads publicising its Google search rival Bing.
The new ads will first appear on our screens this week as part of a three-month promotional run aimed at increasing awareness of what Bing has to offer.
The tagline of the ads will be "Bing and decide" and they are backed by a 2 billion investment.
"This is a big moment we are taking out our slingshots and taking on Goliath," Microsoft UK's managing director and vice president of consumer and online, Ashley Highfield told the Guardian.
In a dig at rival Google, which dominates the search space, Highfield added: "People feel overawed by the internet and what they turn up when they are searching. We are also in a world where people have forgotten there is an alternative search engine."
