Smartphones and laptops are set to merge into a single device, according to the head of EMC - who also revealed he's a bit of an Apple fan.
Such changes in the PC market may not be a bad thing, especially for consumers, according to Joe Tucci, chief executive of EMC, speaking to journalists at the company's annual conference.
"The concept of personal computer is changing [and] obviously the world is going mobile," he said.
"With things like the iPad and smartphones, I think you are going to get a blurring."
Instead, Tucci believes the future is about provisioning for multiple devices centrally and letting consumers chose which device they want to use to access the information from the cloud.
Pointing out the many people in the room with laptops and smartphones out and next to each other, Tucci said that one day those devices will merge.
"Device flexibility, that's what I predict," he said.
He concluded with his own bit of favoritism, saying: "I think the PC industry will morph and I think you see that the best at Apple, or the fastest at Apple."
