We are at the start of the "Decade of Smart", where being more intelligent in using data to drive better decisions is key to business success.
So claims Rob Ashe, general manager of business analytics at IBM, as he welcomed attendees to the IBM Information on Demand 2010 event today in Rome.
"The Decade of Smart, in my mind, is all about the possibilities," Ashe said.
He pointed to the abundance of data that is out there, which was recently highlighted in an IBM survey of chief executives, and Ashe claimed that there are opportunities to take advantage of the wealth of available information on both small and large scales.
On one level, leveraging this information can help make the entire planet "smarter", taking on "big challenges that we as a society have", Ashe said.
On the smaller scale, firms can also reap benefits from the smart use of data. "There are companies that have to pinpoint activities, behaviours of customers, who are moving faster than ever before and have more choices than ever before," he explained.
Analytics is key in helping businesses organise the information that is relevant to them. This includes data from the past and in the present using real-time analysis, while predictive analytics can help stand organisations in good stead for any future occurrences, Ashe said.
"IBM focuses on outcomes," Ashe added, explaining that analytics can assist firms with areas including fraud detection, customer insight and supply chain management.
Customers have already deployed analytics services to produce tangible returns, the general manager noted, such as a 50 per cent reduction in storage space or a 30 per cent decrease in unplanned outage.
Read on for more news from IBM's IOD 2010.
-
Why are many men in tech blind to the gender divide?In-depth From bias to better recognition, male allies in tech must challenge the status quo to advance gender equality
-
BenQ PD3226G monitor reviewReviews This 32-inch monitor aims to provide the best of all possible worlds – 4K resolution, 144Hz refresh rate and pro-class color accuracy – and it mostly succeeds
-
Put AI to work for IT operationswhitepaper Reduce the cost and complexity of managing hybrid applications
-
AI in the retail industry is spreading beyond the IT departmentNews AI has become a strategic imperative for retailers, delivering marked productivity gains
-
Maximizing contact center operations with generative AI assistants backed by responsible AI principleswhitepaper Reduce the cost and complexity of managing hybrid applications
-
IBM just launched powerful new open source AI models – here’s what you need to knowNews Available under the Apache 2.0 license, IBM's Granite 3.0 models are trained on enterprise data and can out-perform the competition
-
Empowering enterprises with AI: Entering the era of choicewhitepaper How High Performance Computing (HPC) is making great ideas greater, bringing out their boundless potential, and driving innovation forward
-
Achieving business outcomes with generative AIWebinar Take your hybrid cloud journey to the next level with generative AI
-
Wimbledon’s new Catch Me Up AI feature promises to keep fans up to date at the tournament – after it irons out some of the wrinklesNews The latest feature to come out of IBM’s partnership with Wimbledon will keep fans engaged from the early stages right through to the final with dynamic player insights
-
AI demands new ways of data managementwhitepaper The data leader’s guide for how to leverage the right databases for applications, analytics and generative AI
