The world is being offered a new domain name to register a website under.
Today sees the public release of .co, which, despite its humble beginnings as Colombia's official domain, is expected to gain a large following across the globe.
"Today's launch of the .co domain represents the next phase in the growth and development of the internet," said Juan Diego Calle, chief executive (CEO) of .CO Internet.
"The .co domain will create new opportunities in global commerce, content development, social media and other forms of interactivity, which will enrich the overall internet experience for everyone."
The domain name was pre-launched back in February and attracted almost 40,000 website applications.
There are now aspirations that it will encourage what many see as an overcrowded internet to expand and, in turn, encourage new businesses to take full advantage of what the web can bring.
Tim Draper, founder of the global venture capital firm Draper Fisher Jurvetson, said: "For all intents and purposes, the .com reservoir is empty of meaningful domains. It's a constant struggle, especially for start-ups, to find a credible domain name that best describes their business or product."
"The new .co domains are a breath of fresh air across an otherwise stagnant ocean, and I'm personally excited to be able to help my portfolio companies achieve their desired goals starting with building the best possible online brand."
However, Joe Williams, of SEO Training UK, told our sister website, PC PRO it may not be such a simple success for those based in the UK.
"The early signs suggest it will be country neutral and we should find out over the next couple of days," he said.
"[But] if the .co ccTLD is not country neutral, this will make the job of ranking in Google's UK natural search results significantly harder with a .co domain and may cause unexpected problems for early adopting UK businesses."
Apple, Microsoft, Amazon and Google have already have already registered for .co domain names.
