Vodafone has come out on top of an annual list of Britain's most valuable brands.
The Brand Finance list of 50 was headed up by the mobile provider, which had a value of 17.93 billion, up from 17.03 billion last year.
However, despite the list being about valuable British brands, Vodafone's success wasn't all about its performance at home.
Chief executive (CEO) and founder of Brand Finance, David Haigh, told Marketing Week: "Vodafone in particular has done very well this year. But it isn't necessarily because of its performance in the UK but because of its performance globally."
Other successful technology companies, mostly in the telecoms field, managed to secure a place in the top 50 as well.
Orange which is now French owned dropped one place, as well as 0.61 billion, to fourth, with a current price tag of 11.35 billion.
However, O2 moved up four places to number 16 with a value of 3.78 billion up from 2.91 billion last year.
BT managed to sneak up a spot as well to 10th place with a value of 5.37 billion, whereas its rivals Virgin and Sky only achieved 25th and 27th place respectively.
-
Should AI PCs be part of your next hardware refresh?AI PCs are fast becoming a business staple and a surefire way to future-proof your business
-
Westcon-Comstor and Vectra AI launch brace of new channel initiativesNews Westcon-Comstor and Vectra AI have announced the launch of two new channel growth initiatives focused on the managed security service provider (MSSP) space and AWS Marketplace.
-
Equinix acquires BT's Irish data centers in €59 million dealNews As BT moves to an asset-light business model, Equinix looks to expand
-
BT just extended the PSTN switch-off deadline — here’s what you need to knowNews BT described the move as a “revision”, citing a series of improvements to the wider PSTN switch-off programme
-
BT misses key Huawei kit removal deadline, but the telco is “almost over the line”News BT is still reliant on non-compliant Huawei equipment for 2G and 3G services
-
BT partners with HPE to deliver new global managed LAN service
News The latest collaboration combines BT’s connectivity expertise with HPE Aruba Networking’s latest LAN solutions
-
How Virgin Media O2 saved “millions” by enhancing data center efficiencyCase Study Reducing data center power consumption forms part of a broader sustainability drive at the telecoms giant
-
Making the switchWhitepaper Realise the benefits of IP technology ahead of the digital ‘switch-on’
-
Medium businesses: Fuelling the UK’s economic engineWhitepaper A Connected Thinking report
-
BT and OneWeb succeed in "game changer" satellite connection trialNews Smaller businesses in rural areas could benefit from improvements to backhaul services using satellites, with speeds increasing by an order of magnitude
