iPad to dominate tablet market until 2012
Despite a flurry of manufacturers rushing to get tablet devices released, new research claims there won’t be a real competitor to the iPad until at least 2012.


The iPad will remain the dominant force in the tablet market until at least 2012, as rivals fail to come up with a worthy adversary.
This was the conclusion of new research from iSuppli, which claimed, despite 2011 being sure to throw up some competitors to Apple's tablet device, it will take at least until 2012 for them to make a similar impact.
The figures from iSuppli said the iPad is set to account for 74.1 per cent of global tablet shipments this year and it predicted 2011 will see this drop only slightly to 70.4 per cent.
Even in 2012, the research firm said Apple will retain 61.7 per cent of the market, whilst challengers continued to struggle to steal the share away.
"Although the iPad has been on the market for only a few months, powerful interests throughout the technology business are devoting enormous resources to challenge and topple Apple's domination in this fast-growing marketplace," said Rhoda Alexander, director of monitor research at iSuppli.
"However, if recent history is any lesson, it will take some time for these companies to get their products to market, longer for them to offer necessary software support and infrastructure, and an even lengthier period to begin to rival the overall user experience Apple is able to deliver."
iSuppli has based its forecasts on the history of the iPhone. It claimed, despite a host of rival devices coming out following the iPhone's release in 2007, it took until 2010 for a real challenger to emerge with the likes of the Motorola Milestone and HTC Evo 4G.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Alexander has placed her bet on which she thinks will be the strongest competitor, and this expectation has fallen on HP with its upcoming webOS-based device. But, this is not expected to launch until 2011 so Apple still has a while to keep hold of the tablet crown.
Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.
Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.
-
Should AI PCs be part of your next hardware refresh?
AI PCs are fast becoming a business staple and a surefire way to future-proof your business
By Bobby Hellard Published
-
Westcon-Comstor and Vectra AI launch brace of new channel initiatives
News Westcon-Comstor and Vectra AI have announced the launch of two new channel growth initiatives focused on the managed security service provider (MSSP) space and AWS Marketplace.
By Daniel Todd Published
-
Apple iPad Air (2020) review: The executive’s choice
Reviews With the iPad Air’s most recent redesign, Apple has delivered the best bang-for-buck tablet money can buy
By Connor Jones Published
-
In praise of the early adopters
Opinion The IT industry needs early adopters like you – and tech that fell by the wayside should still be celebrated
By David Crookes Published
-
Apple is experimenting with attention sensors to save battery life
News Your next Apple device may shut down if you are not paying attention to it
By Justin Cupler Published
-
Apple unveils M1-powered iPad Pro and iMac at April 2021 event
News The new Apple Silicon hardware will be available to order from April 30
By Justin Cupler Published
-
iPad Air 2020 debuts with A14 Bionic chip and USB-C
News Apple touts its latest flagship tablet as the “most powerful” iPad Air ever
By Sarah Brennan Published
-
Apple reveals iPadOS at WWDC19
News Cupertino's tablet range breaks free of iOS with new dedicated software
By Jane McCallion Published
-
Best iPad apps for 2019
Best Our collection of the best and most popular iPad apps to download in 2019
By Connor Jones Published
-
Apple Event: New MacBook Air, iPad Pro and Mac mini launched
News Apple appeases fans with long-requested hardware refreshes
By Adam Shepherd Published