However, it is not just on a personal security level people may have concerns.
It was pointed out to Rattner that this type of information would be a godsend to companies to buy up and use to their advantage.
Again though, he claimed this was no different from what was already happening.
"I think it is clear that any number of companies, Google may in fact be the most innocuous of them, but there are plenty of companies out there that are collecting information about your financial transactions and offering that information to retailers or credit agencies," said Rattner.
"A lot of that information is already getting aggregated and we are really talking about a different kind of information that is much more about you as an individual."
Risk and reward
The conclusion the CTO came to was it was all a matter of the user deciding whether it was worth taking the chance with their data to benefit from what the technology on offer could do.
"I think it is a risk/reward kind of trade off and you have to decide whether the risk you run of that information getting out exceeds the reward you get from having that capability," he said.
"I am not going to sit here today... and [say] that people are not going to accept that because in some ways they have already accepted a lot more."
The key to making this offering appealing though is the capability to opt in or opt out, making sure users still own their data and decide what they feel comfortable with sharing.
Rattner concluded: "I think we have to be careful and thoughtful as we engineer these things and make sure the confidentiality is designed in from the get go, but, on a collective basis, I think the majority of people are going to be comfortable allowing that information be out there."
There may not be a business plan set in stone for context aware computing at Intel but clearly there are lots of ideas how this technology can be used for revolutionary new products that would truly change people's lives.
However, whether that change is for the better or worse will be for the user to decide and the impact the technology could have on society will only occur if the user deems it appropriate.
