Virgin Media has announced pre-registration for its 100Mbps broadband service making it the UK's fastest widely available broadband.
The announcement was effectively leaked on Monday when Prime Minister David Cameron said "Virgin Media is rolling out a new super-fast broadband service this week."
Now it is official, existing and potential customers can pre-register for the 100Mbps broadband service, capable of delivering speeds of up to nearly ten times the UK average.
Initially, the service will be made available in parts of London, the south east and Yorkshire from the start of December 2010, before being rolled out across the network in 2011. Currently Virgin's consumer broadband service reaches 50mbps.
"We are extending our lead in broadband even further with the imminent availability of 100Mbps as consumer demand for consistently faster broadband grows," said Neil Berkett, chief executive (CEO) of Virgin Media.
The announcement came at the same time as Virgin Media's third quarter results, in which it posted a revenue increase of 6.4 per cent to 978 million.
"Our continued focus on exploiting our strategic advantages with the resulting multiple opportunities for revenue growth, as well as robust financial discipline has delivered another strong financial performance this quarter," Berkett added.
The announcements come a week after the Government's spending review, in which it was revealed the BBC will help fund superfast broadband rollout as well.
IT PRO recently spoke to Virgin Media's Mark Heraghty about the ISP's plans for the business market.
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