What we focus on is insight. I found a guy and the only thing he'd ever voted on in his life was energy. Now I don't know if that's good or bad. All I know is it's worth looking at.
This is a different kind of insight analytics. We put it in line of business users' hands. This works like a spreadsheet. If you are a spreadsheet user I can teach you to use this if you give me half an hour.
I just showed some Twitter analysis this morning. I grabbed 1.4 million tweets about the iPhone in 24 hours. The iPhone, Android, BlackBerry and HTC. I did sentiment analysis on do people like, dislike, hate, love? I found out how many people had interest in buying which device.
Now, there's noise in that. There's always noise in unstructured data on the web. There's a lot of spam in Twitter too so we can learn to filter some of that.
After the iPhone 4 announcement, I went out and got people's sentiment to find out what they did and didn't like. Put that in the hands of some company or politician. By the way, I saw that Tony Blair had spinmeister attached to his name more than anything when I did the analysis because it came up real big. All I had to do was look.
