Right now I ask a question and get an answer. I want to have an answer in the question. Think about that. IBM's doing Jeopardy next year, by the way. Remember when we built a machine called Deep Blue that beat Gary Kasparov at Chess? We're building in research right now and we're going to be taking on Jeopardy.
In the years of computing it's always been ask a question and get an answer. We're going to start giving an answer and getting a question. And we've got to get our heads around that.
Analytics is very different now as the whole web is out there. Sometimes we don't even know what it is we're looking for and that's what we're working on. That's why we say insight instead of typical analytics. Find that needle and then we'll find out if that needle is worth anything.
