Mobile operator 3 has introduced an updated plan without any data cap, designed to ease customers fears around web use on the go.
The "all-you-can-eat" data offering has been added to 3's One Plan and means users should not get hit by any unexpected charges for using the web on their mobiles.
"We expect to see more people using mobiles than PCs to access the internet by 2015," said 3 sales and marketing director Marc Allera.
"All-you-can-eat data is designed to remove the possibility of bill shock when you use data, so you can use your smartphone to do everything it was designed for without the worry of cost."
The One Plan now includes 2,000 any-network minutes, 5,000 3-to-3 minutes, 5,000 texts and uncapped data from 25 a month.
"At 3 we've built a network with the scale and scope to meet people's data needs both now and into the future - and with more and more customers choosing to opt for next generation smartphones, this will prove more important than ever," Allera added.
The concept of unlimited data allowances has been a topic of much debate this year. O2 decided to scrap its uncapped mobile data deals earlier in the year, as did 3 when it opened up The One Plan.
The original plan was launched earlier this year, claiming it was a "game changer," offering users 1GB of data and the option of buying additional data on a per MB basis.
Despite operators ending unlimited data deals, most users do not go over their allowances, whatever they may be.
Vodafone declined to comment on 3's uncapped data allowance, whilst Orange had not offered a response at the time of publication.
