BT’s Content Connect to threaten net neutrality?
A new service allowing BT to charge for superior content delivery online has riled critics.


A new service from BT has received a barrage of criticism and has led to the company being accused of threatening net neutrality.
Content Connect enables the internet service provider (ISP) to charge those producing content online for higher quality access to their websites. Many believe this process could lead to a "two-tier internet" as content will be prioritised by its pricetag rather than substance.
Jim Killock, executive director of the Open Rights Group, said: "We are talking about ISPs competing with the internet for content delivery the idea is that ISPs will deliver this stuff better and more reliably than the internet."
"The result could be a fundamental shift away from buying services from the internet to bundled services from ISPs, which would reduce competition and take investment away from internet companies. That would be bad for everyone."
However, BT has claimed the service would actually improve internet delivery for everyone by freeing up an otherwise clogged network.
A statement sent to IT PRO from BT said: "BT believes that service providers should be free to strike commercial deals should content owners want a higher quality or assured service delivery."
"BT's Content Connect service will not create a two tier internet, but will simply offer service providers the option of differentiating their broadband offering through enhanced content delivery."
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
The statement added: "To improve the quality of video content consumed by customers, service providers can either opt for BT's new content distribution network, or can choose to improve the quality of the viewing experience by offering faster download speeds."
"Because Content Connect stores content closer to the end customers, it is likely to improve the overall broadband experience for all customers."
This argument has failed to convince the service's critics though and Labour MP Tom Watson told IT PRO he would address the issue in the House of Commons.
"This is a worrying development," he said. "Turning a broadband connection into the internet equivalent of Sky TV is not good for small businesses or consumers. I will be raising this in Parliament at the earliest opportunity."
Controversy around net neutrality kicked off again back in November when Ed Vaizey, Conservative MP and communications minister, backed the idea of charging for superior delivery of websites if content providers coughed up the fee.
His comments were seized on by a number of opponents but one of the biggest came in the form of the BBC, which said it would warn users if any ISPs downgraded the quality of access to its websites and the iPlayer.
Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.
Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.
-
Security experts issue warning over the rise of 'gray bot' AI web scrapers
News While not malicious, the bots can overwhelm web applications in a way similar to bad actors
By Jane McCallion Published
-
Does speech recognition have a future in business tech?
Once a simple tool for dictation, speech recognition is being revolutionized by AI to improve customer experiences and drive inclusivity in the workforce
By Jonathan Weinberg Published
-
The role of ISPs in the connected world now and in the future
Supported Content The role of the ISP has grown precipitously as the world becomes increasingly reliant on staying connected, but they must now adapt to changing times…
By Solomon Klappholz Published
-
Equinix acquires BT's Irish data centers in €59 million deal
News As BT moves to an asset-light business model, Equinix looks to expand
By Emma Woollacott Published
-
BT just extended the PSTN switch-off deadline — here’s what you need to know
News BT described the move as a “revision”, citing a series of improvements to the wider PSTN switch-off programme
By George Fitzmaurice Published
-
BT misses key Huawei kit removal deadline, but the telco is “almost over the line”
News BT is still reliant on non-compliant Huawei equipment for 2G and 3G services
By Ross Kelly Published
-
BT partners with HPE to deliver new global managed LAN service
News The latest collaboration combines BT’s connectivity expertise with HPE Aruba Networking’s latest LAN solutions
By Daniel Todd Published
-
Making the switch
Whitepaper Realise the benefits of IP technology ahead of the digital ‘switch-on’
By ITPro Last updated
-
BT and OneWeb succeed in "game changer" satellite connection trial
News Smaller businesses in rural areas could benefit from improvements to backhaul services using satellites, with speeds increasing by an order of magnitude
By Rory Bathgate Published
-
BT, Nokia crack four carrier aggregation on a 5G network in first for Europe
News The breakthrough marks the first successful use of such technology on a live network, and could lead to dramatic network improvements
By Rory Bathgate Published