Salesforce has dished out $31 million in cash to pick up fellow US firm Dimdim.
The company specialises in creating applications for cloud communication platforms and offers a free web-conferencing service.
By acquiring the relatively small firm, headquartered in Boston, Salesforce hopes to boost its Chatter social collaboration tool with the real-time technologies owned by Dimdim.
Comparing the capabilities to those of the world's largest social network, Marc Benioff, chairman and chief executive (CEO) of Salesforce, said: "Facebook has fundamentally changed the way we communicate in our personal lives."
"The acquisition of Dimdim will help salesforce.com deliver to the enterprise the same integrated collaboration and communication experience that made Facebook the world's most popular internet site."
Although Dimdim will continue to run for its existing customers during the transition process, it has stopped taking new registrations until the deal is done.
"From our start, Dimdim has focused on enabling real-time communication in the cloud, with no software," said DD Ganguly, CEO of Dimdim.
"Salesforce.com gives us the opportunity to apply our expertise and align our vision of real-time, social enterprise software in the cloud at a scale that wouldn't have been otherwise possible."
This is not the only acquisition Salesforce has completed recently. Back in December, during its annual Dreamforce user conference, the company announced it had splashed out $212 million on Platform as a Service (PaaS) provider Heroku.
Benioff claimed the company had "some of the best computer science" he had ever seen and would help his company become a leader in providing PaaS.
-
OpenAI's new GPT-4.1 models miss the mark on coding tasksNews OpenAI says its GPT-4.1 model family offers sizable improvements for coding, but tests show competitors still outperform it in key areas.
-
Meta just revived plans to train AI models using European user dataNews Meta has confirmed plans to train AI models using European users’ public content and conversations with its Meta AI chatbot.
-
Salesforce to trial green AI tools to help companies fast-track their journey to net zeroNews An agreement with the Australian government will also see the tech giant set up a staff tech hub in Adelaide
-
Dreamforce 2019: View from the airportOpinion Time has been called on Salesforce’s big shebang for another year, so what did Dreamforce 2019 deliver?
-
Salesforce unveils Customer 360 Truth in quest to provide single source of data realityNews Organisations will be able to better understand customers and, in turn, personalise and enhance their experiences, according to Salesforce
-
Salesforce appoints new UK leader to cement focus on local growthNews Dame Jayne-Anne Gadhia will join the firm in a leadership role from October
-
Salesforce Essentials review: Stripped-back CRM wins on functionalityReviews The SMB edition of one of the world's most popular sales tools dials down both cost and complexity
-
Salesforce revenue rockets 25%News The company has set its sights on achieving $20 billion revenues by 2022
-
Neil Young talks up Pono in a bid to "bring the feeling back in music" through technologyNews Iconic musician has partnered with key players to bring about change in the music industry
-
We need more women, claims Salesforce CEONews Marc Benioff eyes up more female recruits to help drive the company - and the industry - forward
