EMC shakes up EMEA management

EMC has appointed two new executives to take charge of the company's operations across Europe, the Middle East and Africa (EMEA).

The roles will be promotions for Adrian McDonald and Christian Hiller, who will become president of EMEA North and EMEA South respectively.

They are tasked with "maintaining the momentum" EMC has been building across the region and to push forward the "big data" market the company has been putting a great deal of energy into.

McDonald, who first joined the company in 1988, had held the role of managing director (MD) in the UK and Ireland for EMC. He will still be based out of the firm's Brentford office in his new guise.

Hiller had held the position of MD in France for EMC, but had a long history as an executive of Sun Microsystems in his previous working life.

The two jobs will replace the single role of president of EMEA, held until now by Rainer Erlat. However, his eight years in the region hasn't been in vain and he has now received a promotion to chairman of EMC international.

McDonald and Hiller will report to Bill Scannel, the executive vice president for the Americas and EMEA at EMC.

"We expect much of our future growth to come from international markets and the EMEA region will play a significant role in this expansion," he said.

"With Adrian and Christian leading the effort, I am confident that we have the right leadership team in place to help customers of all sizes transform their IT operations and drive business agility through cloud computing and Big Data."