Fujitsu rolls out next-gen rural broadband
The company plans to bring next-generation broadband to five million rural homes, with the help of high-profile partners.


Fujitsu has confirmed it will be building its own super-fast broadband network in the UK to bring connections to five million rural homes.
The wholesale network will use technology from Cisco to bring the fibre up to speed. Internet Service Providers (ISPs) will then sell the connections, with Virgin Media and TalkTalk already signed up to the network.
Duncan Tait, chief executive (CEO) of Fujitsu said: "There is a unique opportunity for the UK to re-establish itself as a world leader by having the world's most advanced fibre network."
"If done correctly this can be a key vehicle to accelerate recovery in the UK and bring genuine choice to generations of communities starved of participating fully in the UK economy."
Fujitsu is planning on Fibre to the Home (FTTH) connections, rather than Fibre to the Cabinet (FTTC), meaning 1Gbps download speeds will be available from the start. Fujitsu also claimed the technology would be "future-proof" for up to 30 years, with the possibility of raising speeds to 10Gbps going forward.
However, the plans are dependent on BT adhering to the Ofcom ruling to open up its underground ducts and telegraph poles to rivals.
The plans have won the backing of communications minister, Ed Vaizey, who said: "Superfast broadband is already helping businesses grow and improving the lives of those able to access it but many rural and hard to reach areas are missing out."
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
He added: "Creating this superfast broadband network will help improve the economic and social prospects of the homes and businesses where high-speed internet access remains just a dream."
Locations of the lucky premises to get the connections have not been revealed as of yet. IT PRO asked Fujitsu when the roll-out would begin, and completed by, but the company had not responded to our request at the time of publication.
Yesterday, figures from Point Topic suggested there would be more than 250,000 super-fast broadband connections in the UK by the end of this month.
Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.
Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.
-
Cisco polishes its platform but the network is still king
Analysis Cisco still believes its integrated platform will drive new value for customers, but its historic strength in networking is where it will have the edge in the AI era
By Solomon Klappholz
-
‘Divorced from reality’: HPE slams DOJ over bid to block Juniper deal, claims move will benefit Cisco
News HPE has criticized the US Department of Justice's attempt to block its acquisition of Juniper Networks, claiming it will benefit competitors such as Cisco.
By Nicole Kobie
-
Cisco wants to capitalize on the ‘DeepSeek effect’
News DeepSeek has had a seismic impact, and Cisco thinks it has strengths to help businesses transition to AI-native infrastructure
By Solomon Klappholz
-
Cisco Live EMEA 2025: All the news and updates as they happen
Live Blog Stay up to date with the latest information live from Amsterdam at Cisco’s annual EMEA conference
By Solomon Klappholz
-
How embracing flash storage helped Mississippi’s tax authority boost critical apps
Case study By ditching legacy systems and switching to flash storage, Mississippi’s Department of Revenue improved its backup strategy and cut restore times by more than a day
By Steve Ranger
-
The US just expanded funding for 5G Open RAN in a bid to help telecoms firms crack Huawei dominance
News The funding for 5G Open RAN aims to help US companies get a bigger slice of the network infrastructure market – and challenge Huawei’s dominance
By Steve Ranger
-
Cisco wants customers to ramp up AI adoption, so it’s partnering with Nvidia to bridge infrastructure hurdles
News Cisco has announced a new partnership with Nvidia to offer enterprises integrated, secure, and scalable data center solutions in a bid to drive AI adoption
By Solomon Klappholz
-
Cisco Live 2024: All the updates and announcements as they happen
Live Blog Stay up-to-date with the latest news and announcements from Cisco Live 2024 in Amsterdam
By Solomon Klappholz