Vodafone and JustGiving have teamed up to create the UK's first free text donation service.
The mobile giant will be investing 5 million in a new technology platform and marketing campaign to supplement the JustTextGiving project.
People can start donating through JustTextGiving immediately, as Vodafone and JustGiving seek to get Britain's 184,000 charities involved.
There are no set up or running costs for charities and no network charges for donators.
"JustTextGiving by Vodafone is speedy, simple, and spontaneous," said Vodafone chief executive (CEO) Guy Laurence.
"Around 50 million people carry a mobile so the potential for charities and individuals to raise additional money is very real and exciting. Whether you're watching a friend run a 5k or at you're at your kid's school concert, you will now be able to give on the spot. Fundraising will never be the same again."
Charities will be given their own unique 6-digit SMS code, such as CRUK11 for Cancer Research UK, to start receiving donations of up to 10. Individual fundraisers will be able to set up their own codes from June.
"The future success of the charitable sector depends on making giving relevant for the next generation of donors and fundraisers - with mobiles a pocket essential, the ability to harness the power of a simple text is game-changing for the country's charities," said Anne-Marie Huby, managing director of JustGiving.
"Major events like Comic Relief and Children in Need have led the way in demonstrating the potential of text giving and we're delighted to now open up this income stream to all charities, big and small."
Many major telecoms firms are getting involved with charitable ventures. BT launched its own fundraising service MyDonate, saying it was the first not-for-profit initiative not to charge a subscription fee, set-up charge or commission.
-
Should AI PCs be part of your next hardware refresh?AI PCs are fast becoming a business staple and a surefire way to future-proof your business
-
Westcon-Comstor and Vectra AI launch brace of new channel initiativesNews Westcon-Comstor and Vectra AI have announced the launch of two new channel growth initiatives focused on the managed security service provider (MSSP) space and AWS Marketplace.
-
Optimise CX and accelerate business growth through your voice networkwhitepaper Protecting the human experience in a digital world
-
IDC InfoBrief: Sustainability doesn’t need to be all stick and no carrotwhitepaper CIOs are facing two conflicting strategic imperatives
-
‘The pace of change is taking its toll’: Business leaders are becoming burned out by rapid technological changesNews Tech leaders are contending with mounting stress levels amidst a sharpened focus on adopting new technologies and ramping up transformation efforts
-
Unlocking the power of your digital servicesSponsored Businesses have invested significant cash into technology since COVID-19, but are they really getting their money's worth?
-
The forgotten workforce needs a new communications strategySponsored Reliable communications technologies are key to building an efficient remote workforce
-
The future of work and the forgotten workforcewhitepaper How to deploy a mobile-first strategy so no one gets left behind
-
Building an outstanding digital experiencewhitepaper Insight into how banks and financial services organizations can deliver the digital experiences customers and employees expect
-
Inbound BT CEO Allison Kirkby faces challenge of leading telco through cuts in 2024News Kirkby brings years of experience heading some of the biggest telcos in the EU
