But what it won't tolerate, particularly a year down the line, are businesses that have made no effort at all to fall in line with the changes.
To minimise the impact changes may have, the first recommendation is clearly to make some effort to abide by them. Firms should also focus in particular on what are deemed the more intrusive cookies, the ones that store greater data, and arguably the most intrusive.
Importance
Yet few are arguing that the day of the cookie is coming to an end. Quite the contrary. If anything, the EU changes recognise the ongoing importance of the cookie as a business tool.
It's just business faces a bit of a muddled year to wrap its head around the changes, and perhaps we'll only find out how things have changed when firms begin to be pursued for non-compliance a year or so down the line...
