Adobe CEO: Apple war is over
Shantanu Narayen says his firm has no beef with Apple over Flash integration on iOS anymore.


The war of words between Adobe and Apple over Flash use on iPhone and iPad devices appears to have come to a close.
Adobe chief executive (CEO) Shantanu Narayen told delegates at the All Things Digital conference the feud was no longer an issue as people could get Flash content to work on Apple devices if they wished anyway.
Apple still prevents Flash content to run within browsers on its mobile devices, but there is a workaround to make Flash content work on the likes of the iPhone.
Applications can be built using Flash but then converted into an iOS app using an Adobe software tool.
Narayen said the argument was not over technology, but was about Apple's willingness to control its platform.
"It's become fairly clear to a lot of people that it isn't about the technology, it's about a business model issue and it's about control of a platform," Narayen said.
"It's the control of applications and the App Store."
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
He praised Apple for its iOS platform, saying Steve Jobs and Co had done a "wonderful job" of creating a leading operating system.
"We will work around any arbitrary obstacles that are imposed in our way," Narayen added.
The Apple and Adobe spat rumbled on through last year, developing into an openness issue with strong words on both sides.
There will be 130 million mobile devices that will have Flash by the end of the year, Narayen said.
As for HTML5, he told the conference Adobe was actively supporting the development of the standard.
"To get the aesthetics and the design that people want in these applications, Adobe will contribute our typographic expertise and our design aesthetics," Narayen added.
He confirmed Adobe would create tools to help people use HTML5, even though it will be a competitor to Flash.
Our own investigation found playing Flash video on an iOS device could shorten battery life.
Tom Brewster is currently an associate editor at Forbes and an award-winning journalist who covers cyber security, surveillance, and privacy. Starting his career at ITPro as a staff writer and working up to a senior staff writer role, Tom has been covering the tech industry for more than ten years and is considered one of the leading journalists in his specialism.
He is a proud alum of the University of Sheffield where he secured an undergraduate degree in English Literature before undertaking a certification from General Assembly in web development.
-
Third time lucky? Microsoft finally begins roll-out of controversial Recall feature
News The Windows Recall feature has been plagued by setbacks and backlash from security professionals
By Emma Woollacott Published
-
The UK government wants quantum technology out of the lab and in the hands of enterprises
News The UK government has unveiled plans to invest £121 million in quantum computing projects in an effort to drive real-world applications and adoption rates.
By Emma Woollacott Published
-
Cyber-resilient data storage for everyone
Whitepaper Improve cyber resilience and optimize performance
By ITPro Published
-
Sustainability is more than a flash-in-the-pan topic for the data storage industry
Analysis Rising energy costs and concerns over the environmental impact of data centers are prompting a shift away from power-hungry disk drives
By Ross Kelly Published
-
The Total Economic Impact™ Of IBM FlashSystem
Whitepaper Cost savings and business benefits enabled by FlashSystem
By ITPro Published
-
Apple iPad Air (2020) review: The executive’s choice
Reviews With the iPad Air’s most recent redesign, Apple has delivered the best bang-for-buck tablet money can buy
By Connor Jones Published
-
In praise of the early adopters
Opinion The IT industry needs early adopters like you – and tech that fell by the wayside should still be celebrated
By David Crookes Published
-
The pros and cons of flash storage
In-depth A brief look at the pros and cons of flash storage, including its use in both USBs and SSDs
By Sarah Thomson Last updated
-
Apple is experimenting with attention sensors to save battery life
News Your next Apple device may shut down if you are not paying attention to it
By Justin Cupler Published
-
Qnap TS-h2490FU QuTS hero edition review: Smash hit flash
Reviews A high-performance NVMe all-Flash array at an unbelievably low price
By Dave Mitchell Published