Web 2.0 boys dominate media top 100 list
Want proof social networks matter? The Guardian list of the most powerful people in media was topped by the Facebook and Twitter founders.


The kings of the web world are also the dominant forces of media in general, according to the MediaGuardian 100 list.
Facebook founder Mark Zuckerburg was named the most powerful man in the UK's media, followed by Twitter co-creator Jack Dorsey.
In third was Google's Larry Page, with Apple's Steve Jobs in fifth and Amazon's Jeff Bezos in 11th.
Google managed two entrants in the top 100 list, with Android founder Andy Rubin coming in 44th.
"[He is] increasingly confident as a public speaker, and supported by a team of charming and extremely skilled executives that include chief operating officer Sheryl Sandberg," the Guardian said.
"Zuckerberg will remain the most influential figure in technology in a company that only ever looks onwards and upwards."
Facebook could face problems in the future, however, and will have to prove it can deliver on its advertising promises to make some money, the publication said.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
"With a public offering expected early in 2012 at a valuation that could be more than $100 billion Facebook has yet to put some serious money where its mouth is," the Guardian added.
In Millward Brown's recent list of the world's most valuable brands, technology companies dominated again.
Apple came in top, with Google in second, IBM third and Microsoft fifth.
Tom Brewster is currently an associate editor at Forbes and an award-winning journalist who covers cyber security, surveillance, and privacy. Starting his career at ITPro as a staff writer and working up to a senior staff writer role, Tom has been covering the tech industry for more than ten years and is considered one of the leading journalists in his specialism.
He is a proud alum of the University of Sheffield where he secured an undergraduate degree in English Literature before undertaking a certification from General Assembly in web development.
-
Third time lucky? Microsoft finally begins roll-out of controversial Recall feature
News The Windows Recall feature has been plagued by setbacks and backlash from security professionals
By Emma Woollacott Published
-
The UK government wants quantum technology out of the lab and in the hands of enterprises
News The UK government has unveiled plans to invest £121 million in quantum computing projects in an effort to drive real-world applications and adoption rates.
By Emma Woollacott Published
-
Who owns the data used to train AI?
Analysis Elon Musk says he owns it – but Twitter’s terms and conditions suggest otherwise
By James O'Malley Published
-
Meta to pay $725 million in Cambridge Analytica lawsuit settlement
News The settlement closes the long-running lawsuit into how Facebook's owner, Meta, handled the Cambridge Analytica scandal
By Ross Kelly Published
-
Elon Musk confirms Twitter CEO resignation, allegations of investor influence raised
News Questions have surfaced over whether Musk hid the true reason why he was being ousted as Twitter CEO behind a poll in which the majority of users voted for his resignation
By Ross Kelly Published
-
Businesses to receive unique Twitter verification badge in platform overhaul
News There will be new verification systems for businesses, governments, and individuals - each receiving differently coloured checkmarks
By Connor Jones Published
-
Ex-Twitter tech lead says platform's infrastructure can sustain engineering layoffs
News Barring major changes the platform contains the automated systems to keep it afloat, but cuts could weaken failsafes further
By Rory Bathgate Published
-
‘Hardcore’ Musk decimates Twitter staff benefits, mandates weekly code reviews
News The new plans from the CEO have been revealed through a series of leaked internal memos
By Connor Jones Published
-
Twitter could charge $20 a month for 'blue tick' verification, following Musk takeover
News Developers have allegedly been given just seven days to implement the changes or face being fired
By Rory Bathgate Published
-
Meta's earnings are 'cause for concern' and 2023 looks even bleaker
Analysis Calls for investor faith in metaverse tech only emphasise the worries that its investment strategy won't pay off
By Rory Bathgate Published