Dreamforce 2011: Roundup
Here's all the news and analysis from this year's Dreamforce event in San Francisco.


It's Salesforce.com's biggest ever Dreamforce event and IT Pro is in San Francisco bringing you all the latest news and analysis.
Keep checking this page for all you need from this year's conference, with product announcements and more on the way.
Salesforce.com reborn' as social provider
Salesforce.com announces Data.com
Chatter and HTML5 releases aim at social enterprise
Should IT love or loathe the 'social enterprise'?
Google has Motorola hardware plans
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Tom Brewster is currently an associate editor at Forbes and an award-winning journalist who covers cyber security, surveillance, and privacy. Starting his career at ITPro as a staff writer and working up to a senior staff writer role, Tom has been covering the tech industry for more than ten years and is considered one of the leading journalists in his specialism.
He is a proud alum of the University of Sheffield where he secured an undergraduate degree in English Literature before undertaking a certification from General Assembly in web development.
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Meta just revived plans to train AI models using European user data
News Meta has confirmed plans to train AI models using European users’ public content and conversations with its Meta AI chatbot.
By Nicole Kobie
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AI is helping bad bots take over the internet
News Automated bot traffic has surpassed human activity for the first time in a decade, according to Imperva
By Bobby Hellard
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Salesforce to trial green AI tools to help companies fast-track their journey to net zero
News An agreement with the Australian government will also see the tech giant set up a staff tech hub in Adelaide
By Zach Marzouk
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Dreamforce 2019: View from the airport
Opinion Time has been called on Salesforce’s big shebang for another year, so what did Dreamforce 2019 deliver?
By Maggie Holland
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Salesforce unveils Customer 360 Truth in quest to provide single source of data reality
News Organisations will be able to better understand customers and, in turn, personalise and enhance their experiences, according to Salesforce
By Maggie Holland
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Salesforce appoints new UK leader to cement focus on local growth
News Dame Jayne-Anne Gadhia will join the firm in a leadership role from October
By Maggie Holland
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Salesforce Essentials review: Stripped-back CRM wins on functionality
Reviews The SMB edition of one of the world's most popular sales tools dials down both cost and complexity
By K.G. Orphanides
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Salesforce revenue rockets 25%
News The company has set its sights on achieving $20 billion revenues by 2022
By Clare Hopping
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Neil Young talks up Pono in a bid to "bring the feeling back in music" through technology
News Iconic musician has partnered with key players to bring about change in the music industry
By Maggie Holland
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We need more women, claims Salesforce CEO
News Marc Benioff eyes up more female recruits to help drive the company - and the industry - forward
By Maggie Holland