Samsung has overtaken Apple as the number one smartphone shipper on the planet, figures have shown.
The South Korean vendor has been making solid gains in the smartphone market and was expected to be number one by many analysts.
Statistics from Strategy Analytics showed Samsung held 23.8 per cent of the market, compared to Apple's 14.6 per cent.
The Galaxy S II maker shipped 27.8 million smartphones in the last quarter, whilst Apple pushed out 17.1 million.
Apple has lost ground due to Samsung's wider lineup of products, which have been gaining plenty of supporters after positive reviews.
It's clear that both manufacturing giants have very different tactics in the mobile market.
Other Android partners have not been able to challenge the iPhone maker, which recently launched the latest iteration of its flagship device, the 4S.
"The stats are not surprising. Apple only has a few handset models competing in the smartphone arena and Samsung has emerged as a market leader with its best-selling Galaxy S II," said Ernest Doku, tech expert at uSwitch.com.
"A powerful combination of heavy advertising and a smartphone that hits consumer expectation in terms of price and functionality has reinforced the perception that an Android phone like the Galaxy S II can be more than a match for the iPhone. It's clear that both manufacturing giants have very different tactics in the mobile market. Samsung's handsets span the entire range of price points, whilst the iPhone is restricted to a few premium models, which people are still prepared to pay for."
Apple and Samsung are embroiled in a number of lawsuits against one another as they seek to protect their patents from their chief rival.
The two are fighting it out in the tablet space too, but Apple is winning that race by some distance with the iPad.
-
Google Cloud Next can position the firm as the all-in-one AI providerAnalysis With a focus on the benefits of a unified approach to AI in the cloud, the ‘AI first’ cloud giant can build on last year’s successes
-
Meeting procurement needs in a time of uncertaintyKnowing where your supply dependencies lie and establishing backups is just as important as cutting overall costs
-
Samsung Galaxy Book 5 Pro 360 review: Almost the perfect big-screen laptopReviews The Book 5 Pro 360 is a laptop you slowly get accustomed to, rather than one that feels right from the word go.
-
Samsung Galaxy Tab S10+ review: Possibly the best Android tablet for businessReviews With good performance, AI features and an exceptional screen, the Tab S10+ is the best Android tablet out there, if not quite the best tablet overall
-
Samsung Galaxy Tab S10 Ultra review: Samsung's big-screen tablet is an AI-powered multitasking monsterReviews The sheer size won't be for everyone, but the Tab S10 Ultra has the screen, performance, and multitasking prowess for serious work
-
Rugged goes mainstreamwhitepaper Why every business needs rugged devices to get the job done
-
Why tougher doesn’t need to mean harderwhitepaper Bridging the rugged and consumer device divide
-
Samsung reveals plans for $15bn chip research center to break semiconductor scaling barriersNews The news follows the company's proposal in July to build 11 Texas semiconductor plants worth $191 billion
-
Samsung Galaxy Z Flip 4 hands-on review: A welcome (if minor) updateFirst look Samsung’s latest foldable is appealing, but does little to stand out from its predecessor
-
Samsung Odyssey Neo G8 review: A groundbreaking display for work and playReviews The world’s first 4K/240Hz screen delivers sensational contrast and great colours, albeit for a high price
