Over the last few years it is safe to argue that RIM has not had the right strategy and has underestimated the impact of the devices designed for the consumer space.
RIM, it would seem, has also become complacent with its current market share of the corporate space. This was based on the perception of the security model, which turned out to be unfounded.
For RIM this is harsh realisation that Blackberry is no longer an exclusive corporate device.
Today, with the implementation of Mobile Device Management (MDM) the same level of security can be achieved, which opens the corporate environment up to a plethora of devices designed for the consumer market that have a better functionality and require a less infrastructure complexity to deploy.
More importantly, this approach is also giving the corporate space more options when aligning itself with a device. For RIM this is harsh realisation that Blackberry is no longer an exclusive corporate device.
This exposed RIM. It opened its platform up to the holy grail of app development as well as attempting to bring to market a tablet that is more geared towards the consumer space.
RIM is in an immediate need of a strategy overhaul. It has clearly lost the battle in the consumer space and, after this year's performance, both with the loss of service and the impact it had in the Middle East, it is in serious risk of losing the battle in the corporate space.
The market has become saturated with devices and vendors with a better value proposition and there has been a trend of big mobile device makers aligning themselves to big technology providers building alliances for the future such as Ericsson/Sony, Nokia/Microsoft, and Motorola/Google. There is not much left for RIM.
It appears that RIM will have to survive on its own. In order to do that it will have to concentrate on its core and existing market share, leveraging the fact that it is still strong in the corporate space.
The devices design needs an overhaul. It needs to deliver a bigger screen and a better document presentation and a much better integration with Microsoft Office."
Vlad Botic, chief enterprise architect, Norton Rose
-
Bigger salaries, more burnout: Is the CISO role in crisis?In-depth CISOs are more stressed than ever before – but why is this and what can be done?
-
Cheap cyber crime kits can be bought on the dark web for less than $25News Research from NordVPN shows phishing kits are now widely available on the dark web and via messaging apps like Telegram, and are often selling for less than $25.
-
CyberCX appoints Phil Mason as new UK CEONews Industry veteran will lead CyberCX’s growth efforts in the UK
-
WANdisco's CEO and CFO resign amid ongoing fraud investigationsNews The data firm is left with a heavily depleted leadership team with only one executive director remaining
-
Stop worshipping CEOs – tech is a team sportOpinion Tech leaders are showing themselves for who they are, and it shouldn’t come as a surprise
-
Checkmarx appoints Sandeep Johri as its new CEONews Experienced Silicon Valley executive will lead the applications security provider into its next phase of growth
-
Trustmarque hires NTT Data’s UK lead as its new CEONews Simon Williams will lead the IT solutions and services provider into its next phase of growth
-
Cognizant appoints former Infosys president Ravi Kumar as CEONews The executive brings more than 20 years of experience in the consulting, process, and technology transformation space
-
What tech investors can learn from three under-fire CEOsAnalysis With clear lessons to learn from the high-profile cases of Autonomy, Theranos, and Wirecard, investors should tread carefully in future
-
Another Salesforce leader departs, will replace outbound Slack CEONews Slack's CEO and co-founder Stewart Butterfield also announced the departure of two other executives, but said the timing was purely coincidental
