Microsoft Dynamics CRM goes mobile

Microsoft's customer relationship management (CRM) product is to get the mobile app treatment, working across Android, BlackBerry, iOS and Windows Phone 7 devices.

The mobile client will be made available when the service is updated in the second quarter, allowing teams using Dynamics CRM to track leads and manage customers wherever they are, Microsoft said.

Customers need to be able to access their business-critical data on the device of their choice.

Dynamics CRM Mobile will start at $30 per user, per month, supporting up to three devices per user.

"In today's hyperconnected world, customers need to be able to access their business-critical data on the device of their choice from wherever they are," said Dennis Michalis, general manager for Microsoft Dynamics CRM.

"These advancements, combined with the strength of the Microsoft platform, make Microsoft Dynamics CRM an obvious choice for any business."

The Microsoft Dynamics CRM Q2 2012 service update will also include various improvements to the desktop product, including support for various web browsers, including Chrome, Firefox and Safari. There will also be "enhanced social functionality," but Microsoft failed to go into what that meant.

Microsoft's chief rival in the CRM space is Salesforce.com, which offers a mobile client for its Sales Cloud. Oracle also has a mobile offering, including its CRM On Demand Connected Mobile Sales product.