Apple has bought application search start-up Chomp, with Bloomberg reporting the iPhone maker splashed $50 million (32 million) on the firm.
However, Apple has not been forthcoming on the cost of the deal, which some expect will result in an improved search function in the App Store.
We buy smaller technology companies from time to time and generally don't comment on our purposes or plans.
Chomp's software lets people search through iOS and Android apps. Its product also features free apps of the day, apps that are trending and an all time greats' section.
"We buy smaller technology companies from time to time and generally don't comment on our purposes or plans," an Apple spokesperson told IT Pro.
Apple is closing in on 25 billion App Store downloads something it is currently advertising on its market, offering a prize for the person who helps the company reach that milestone.
The user who downloads the 25 billionth app will win a $10,000 App Store gift card.
Chomp itself remains an app for now, but it may be closed if Apple decides it wants to have the technology all to itself.
Apple is sitting on plenty of cash. Its most recent results blew Wall Street Targets away, with net profit of $13.06 billion after 37 million iPhones and 15.43 million iPads were sold over the reported quarter.
