Mobile operator 3 is to get rid of out-of-bundle data charges for all new contract customers.
From 8 March, anyone signing up to 3's all-you-can-eat plans or a contract with a 250MB allowance will not get hit with shock charges, the operator said.
3 has introduced two new contracts to line up with its unlimited data option, the One Plan. The Ultimate Internet plans start at 18, offering all-you-can-eat data, whilst the Essential Internet contracts include a 250MB allowance with "absolutely zero chance of out-of-bundle data charges."
Mobile internet usage is continuing to increase at lightning speed.
Those on the Essential deal will be able to increase their data allowance with either a 250MB add-on for 2 or an all-you-can-eat extra for 5, each of which lasts for 30 days.
Customers will receive text alerts if they reach their data limits.
"These new plans see the end of out-of-bundle data charges. 3 is built for the mobile internet, it's at the heart of everything we do and that's reflected in these new plans," said Thomas Malleschitz, marketing director at 3.
"Mobile internet usage is continuing to increase at lightning speed, customers are beginning to prioritise data and they rightfully expect their network to allow them to do so without hitting them with extra charges.
"We're responding to this hunger for data and desire for control by creating a set of price plans that allow our customers to get the very best out of their smartphone, giving them the freedom to download their favourite music and apps, browse the internet and stay connected without having to worry about high bills."
3 launched all-you-can-eat data for its pay-as-you-go customers.
