In preparation for the UK release of the Kindle Fire, internet retail giant Amazon has thrown open the doors of its Android Appstore.
The app market, which bills itself as an alternative to Google Play, is giving away a free app every day for a promotional period.
The US version of the Android AppStore has been running for the last nine months.
Apps and games purchased from Amazon can be used on any Android device, enabling them to buy an app or game once and use it everywhere.
The Appstore also feature personalised recommendations, customer reviews and one-click payments.
Amazon said it will also test all apps that pass through the Appstore before they are put on sale.
"Customers in the US have purchased millions of apps, games, in-app items and subscriptions since the store launched last year, and we've received great feedback about discovery features like free app of the day," said Jim Adkins, vice president of the Amazon Appstore.
"Amazon has spent years developing innovative features that help customers find and discover the products that are right for them and have applied that know-how to the Amazon Appstore. We're delighted to extend that experience to our European customers."
-
Should AI PCs be part of your next hardware refresh?AI PCs are fast becoming a business staple and a surefire way to future-proof your business
-
Westcon-Comstor and Vectra AI launch brace of new channel initiativesNews Westcon-Comstor and Vectra AI have announced the launch of two new channel growth initiatives focused on the managed security service provider (MSSP) space and AWS Marketplace.
-
Amazon’s Thin Client for business is an IT department’s dreamOpinion This upgraded TV Cube is the affordable answer to hybrid work devices we’ve been searching for
-
In praise of the early adoptersOpinion The IT industry needs early adopters like you – and tech that fell by the wayside should still be celebrated
-
Amazon unveils new Fire tablets, including new kid-friendly modelsNews Meet the thinner, lighter, and brighter Fire HD 10
-
Qsan TrioNAS LX U300-P20-C424 reviewReviews Qsan unifies NAS and IP SAN storage services at a price SMBs will find very appealing
-
Amazon Kindle Fire HD 6 reviewReviews Amazon’s smallest and cheapest tablet yet
-
Amazon Fire flop won't stall firm's future smartphone plansNews Despite the failure of the Fire Phone, Amazon is forging ahead with plans to make further smartphone devices
-
Amazon Fire Phone fails to set market alightNews Amazon takes a $170 million hit after disappointing smartphone sales
-
Amazon Fire Phone reviewReviews A high-end Android smartphone or overpriced shopping basket?
