Enterprise social networks come of age, says Ovum
Analysts claim businesses should move to business-grade networks.

The market for enterprise social networks is maturing, and businesses should be looking to move to enterprise-grade platforms for collaboration, an industry analyst advises.
Enterprise social networks provide companies with better control and monitoring over staff activity than off the shelf consumer sites, according to research firm Ovum. But enterprise networks also provide an alternative to internal group email use, or to technologies such as Microsoft Sharepoint.
Although some companies are making effective use of sites such as Facebook and Twitter for business purposes, enterprise-specific networks such as Yammer, Salesforce's Chatter and Jive are "the other side of the coin", according to the report's author, Richard Edwards. Consumer social networks score because of their low cost and ease of use, but businesses need more functionality when it comes to deploying, and managing, social networking software than consumer sites offer.
But demand for networking technology is growing, as organisations look at ways to improve collaboration especially among more disbursed workforces. Email, the mainstay of business communications for more than a decade, is giving way to more flexible but also more feature-rich collaboration tools that inprove cooperation. "It is about 'working out loud'," said Edwards. As workforces become more scattered, businesses are looking for a fabric to reconnect all the different parts."
And a combination of cloud-based business models and free to "freemium" or paid-for plans is also spurring take up of enterprise social networks, with companies now starting to replace collaboration tools that, according to Edwards, are four or even five years out of date.
"CIOs do have to demonstrate the business value of these networks, and prove it is not a fad," he said. "But enterprise collaboration software has been clunky, and businesses have struggled to keep it up to date. The idea you can have that functionality in the cloud, for the price of a coffee and a croissant, is very attractive."
Ovum believes that the enterprise social networking market is currently worth some US$500 million, but predicts that the market could be worth $10 billion.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
-
Security experts issue warning over the rise of 'gray bot' AI web scrapers
News While not malicious, the bots can overwhelm web applications in a way similar to bad actors
By Jane McCallion Published
-
Does speech recognition have a future in business tech?
Once a simple tool for dictation, speech recognition is being revolutionized by AI to improve customer experiences and drive inclusivity in the workforce
By Jonathan Weinberg Published
-
How to use LinkedIn to market yourself as an IT professional
whitepaper Whether you’re updating your LinkedIn profile or creating one for the first time, it’s critical to remain consistent and credible if you hope to raise your profile within the IT industry
By ITPro Published
-
Who owns the data used to train AI?
Analysis Elon Musk says he owns it – but Twitter’s terms and conditions suggest otherwise
By James O'Malley Published
-
Big Tech AI alliance has ‘almost zero’ chance of achieving goals, expert says
News Companies like Microsoft, Google, and OpenAI all have competing objectives and approaches to openness, making true private-sector collaboration a serious challenge
By Rory Bathgate Published
-
Otter.ai brings collaborative AI to meetings with Otter AI Chat
News The speech-to-text giant has set its sights on contextual AI
By Rory Bathgate Published
-
Slack says automation can save every employee a month of work per year
News Research from Slack found that workers believe generative AI tools will revolutionize productivity
By Ross Kelly Published
-
Generative AI has left the metaverse in the dust
Opinion Generative AI demonstrating tonnes of business use cases only serves to highlight the hopelessness of the metaverse
By Rory Bathgate Published
-
Elon Musk confirms Twitter CEO resignation, allegations of investor influence raised
News Questions have surfaced over whether Musk hid the true reason why he was being ousted as Twitter CEO behind a poll in which the majority of users voted for his resignation
By Ross Kelly Published
-
Businesses to receive unique Twitter verification badge in platform overhaul
News There will be new verification systems for businesses, governments, and individuals - each receiving differently coloured checkmarks
By Connor Jones Published