HP has announced enhancements to its legal, compliance and marketing platforms, as the firm aims to provide more information to customers and take advantage of the explosion of mobile devices.
Andrew Joiner, GM of emerging technology at Autonomy, noted that over 177KPIs have been added to the Legal and Compliance Performance Suite alone.
Key features include the addition of Executive Scorecards, which allow end users to track key performance indicators, such as legal fees tracker, compliance status, data volume on legal hold and data volumes that can be deleted.
HP has also beefed up the Mobile Content Management component as it recognises the need to work on the move.
"Legal professionals are increasingly mobile we sign documents on our mobile phone and information is getting scattered [across devices]," he told attendees.
Autonomy WorkSite Mobility 2.5 will allow law firms or in-house legal departments to securely edit and collaborate on documents from mobile devices. Full page documents can be captured and added to document management files.
When it comes to litigation, HP has made it easier for businesses to find and use key information. The firm has merged its legal hold, eDiscovery and archiving capabilities into a single platform. This enables organisations to search and pass on information more effectively - turning "data into an asset".
HP has also made key enhancements to its Marketing Performance Suite. Users will be able to monitor key performance indicators such as customer satisfaction, lead conversion, online advertising effectiveness, social impact and SEO ranking. Interestingly HP sees demand for advertising via social networks such as Facebook.
The Facebook Advertising Bid Optimisation aims to allow marketers to identify cost-effective price points for purchasing ads on Facebook, and then deliver more targeted ads.
"Marketers are having to become very savvy with technologies it's a difficult environment to there. Customers are increasingly mobile, they have to spend money in different types of channels," Joiner said.
"We're moving beyond just having our technology and math being used to place ads on Google adwords. We're extending it to where marketers are starting to see potential spend such as Facebook and we've tuned our algorithms to make sure we're appropriate managing that spend for them."
