Christine Horton
Christine is a tech journalist with over 20 years experience writing about IT, half of which has been spent exclusively covering the IT sales channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.
In her role at ChannelPro, she oversaw the day-to-day running of the site, including both writing and editing content, commissioning specialist writers, attending key industry and vendor events, and generally building her expertise in the field.
Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes, notably cloud and security. Her work for ChannelPro since moving into freelance work has included analysis of the changing trends of how vendors work with their channel partners, their role in increasing sustainability in the IT sector, and breaking news. She has also written more broadly for ITPro on the topic of the challenges faced by women in tech, as well as women working in the IT channel.
In addition to writing, copywriting and editing, Christine provides media training, with a particular focus on explaining what the channel is and why it’s important to businesses.
Latest articles by Christine Horton
![Executives in a business meeting](https://cdn.mos.cms.futurecdn.net/HiMLpvGBB85Xg8CFAurWza-320-80.jpg)
COA execs bolster Calyx board
By Christine Horton published
News Ex-COA Solutions management team drafted in to shape Calyx board
![A woman in a facemask during the coronavirus crisis touching and looking out of a window](https://cdn.mos.cms.futurecdn.net/zuSBTnv67shCXaTnYi55qH-320-80.jpg)
Coronavirus creates new challenges for women in tech (and every other industry)
By Christine Horton published
In-depth The pandemic has exacerbated issues for women in an industry where representation is already a problem
![HP sign with a tree and blue skies in the background](https://cdn.mos.cms.futurecdn.net/McxtDbA9FEyF52XYimXMLK-320-80.jpg)
HP to cut complexity with new partner programme
By Christine Horton published
News HP to offer just two partner tracks and clearer compensation with HP Amplify partner programme
![cash investment](https://cdn.mos.cms.futurecdn.net/ZuNZoEJdsJtay6wxwZYTgh-320-80.jpg)
Is private equity investment in tech a danger to the channel?
By Christine Horton published
In-depth Analyst Canalys warns that the increase in private investment puts the channel at risk
![replace](https://cdn.mos.cms.futurecdn.net/qXg2bixzPqkqCLMR4b4tCg-320-80.jpg)
Is the ‘new’ channel a threat to traditional partners?
By Christine Horton published
In-depth Will the ‘shadow channel’ kill off legacy channel players – or have rumours of their impending death been greatly exaggerated?
![A green plant shoots up from soil which is placed on a circuit board](https://cdn.mos.cms.futurecdn.net/GuoPpMVzV7VohvYwGYhq9N-320-80.jpg)
Is sustainability the next big channel play?
By Christine Horton published
In-depth Once seen as little more than a rubber stamping exercise, more companies are now demanding their IT supplier ticks sustainability boxes
![Schneider Electric logo](https://cdn.mos.cms.futurecdn.net/vBmcJgMUcDeoYtePp88eW7-320-80.png)
The channel must start selling sustainability, says Schneider Electric
By Christine Horton published
News Channel businesses will miss out if they can’t fulfil customers’ environmental requirements
![young vs old](https://cdn.mos.cms.futurecdn.net/Zdko8F3epGaQYTuCeBUcRk-320-80.jpg)
Millennials in the channel: Is it time to rethink partner programmes?
By Christine Horton published
In-depth Millennials will make up over 50% of the workforce this year – vendors need to reassess incentive programmes for this new type of partner
![VMWare logo on a white background](https://cdn.mos.cms.futurecdn.net/dKkgZwcAW6ixeLxZGTnRRj-320-80.jpg)
VMware lifts lids on partner programme revamp
By Christine Horton published
News VMware is moving away from transactions by rewarding partners for competencies and services
![A hand adjusting a dial labelled "Customer Service" and a corresponding gauge with the needle pointing to "Max".](https://cdn.mos.cms.futurecdn.net/MmQsHkHRd3VoH7u9sivQYC-320-80.jpg)
Is the channel struggling with customer experience?
By Christine Horton published
In-depth With companies now competing based on customer experience (CX), how can the channel get it right?
![Email envelope with a key in it](https://cdn.mos.cms.futurecdn.net/TupTgZXqMFmKhNsYADs8KA-320-80.jpg)
Zivver launches in UK with channel play
By Christine Horton published
News Dutch email security firm looks to channel to build presence
![Man walking up staircase to the sky](https://cdn.mos.cms.futurecdn.net/ptP9vKjov9NVJmN8L3HqDU-320-80.jpg)
Is EIM the next big thing for the channel?
By Christine Horton published
In-depth Enterprise information management could be just the ticket for partners looking to branch out
![Red padlock representing a security hack](https://cdn.mos.cms.futurecdn.net/GxmNcBsfrJugkyx3cfUav-320-80.jpg)
MSPs in cybercriminals’ crosshairs
By Christine Horton published
In-depth Can MSPs be expected to protect their customers’ networks and sensitive data if they can’t defend themselves from attack?
![A group of people stand in a circle bringing four puzzle pieces together](https://cdn.mos.cms.futurecdn.net/mqi7wjxW5mTL2FFKU9sWX7-320-80.jpg)
Why Commvault overhauled its channel programme
By Christine Horton published
In-depth Company’s VP of channel in EMEA says it’s “walking-the-walk” with new partner strategy
![A cartoon depiction of a smart factory floor to symbolise operational technology](https://cdn.mos.cms.futurecdn.net/foPTDQLncY4YAtuwckvJSc-320-80.jpg)
From IT to OT: What’s the partner opportunity?
By Christine Horton published
In-depth How MSSPs can expand their practices to ensure their customers’ vulnerable OT systems are secure
![A woman's hand underneath a small white cloud with icons representing different types of data raining out of it on a black chalkboard background](https://cdn.mos.cms.futurecdn.net/EquPUkPE9sxLHRppHnMPwP-320-80.jpg)
Computacenter sees opportunity in cloud complexity
By Christine Horton published
News Executives say customers struggling to manage cloud environments and spending
![null](https://cdn.mos.cms.futurecdn.net/qrHVxEKz7ZXR96LenP64rF-320-80.jpg)
Modern Web like Black Mirror, says Berners-Lee
By Christine Horton published
News “Nastiness, misogyny and hate speech” are pushing us towards a dystopian future, says Web founder
![growth strategy](https://cdn.mos.cms.futurecdn.net/SM2RnS3wxZgv5vHBC79wnQ-320-80.jpg)
Cloud and data centre builds boost Computacenter product sales
By Christine Horton published
News Product business healthy, says UK MD Neil Hall, who outlines growth for firm’s networking and security practices
![Artificial intelligence visualisation with woman, globe, cityscape and network lines superimposed](https://cdn.mos.cms.futurecdn.net/JYTHhgVgrfxPU8LmbJtc9c-320-80.jpg)
Why aren't there more women in the channel?
By Christine Horton published
In-depth Is its reputation as a boys' club putting off women from having careers in the channel?
![Kaseya Logo](https://cdn.mos.cms.futurecdn.net/KaZ3WTfbAxj8NmhgQ73nbn-320-80.jpg)
Kaseya CEO: “We didn’t sell out”
By Christine Horton published
News Kaseya CEO Fred Voccola claims the software firm decided to invest in growth, unlike market rivals
![Jigsaw puzzle pieces representing digital collaboration](https://cdn.mos.cms.futurecdn.net/zkgKLXnTRrSgpSUKeDusjA-320-80.jpg)
Goodbye channel, hello partner ecosystems
By Christine Horton published
In-depth Whether it's advocate or influencer, is the channel ready for a whole new approach to doing business?
![HPE logo](https://cdn.mos.cms.futurecdn.net/odefpYjpAU57B7fAsE7Zm8-320-80.jpg)
HPE hopes to empower solutions architects with latest channel investment
By Christine Horton published
In-depth Firm says it is "flipping the model" by focusing on customer goals first
![complexity](https://cdn.mos.cms.futurecdn.net/nepPhimy7iWDzvLT4qyW6L-320-80.jpg)
Partner programmes: Is it possible to cut the complexity?
By Christine Horton published
In-depth Channel partners are leaving money on the table as they struggle to stay on top of programme requirements
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